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Ross Mayfield's Weblog: Elevating the Enterprise 2.0 Conversation

Buzz Marketing for Technology

Abstract: The past five years have held tremendous innovation in enterprise software, an industry not known for its innovation relative to other areas of the technology sector. Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), follow me on Twitter. Dmitri on Twitter Tips the Tuna.

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Dear IT Guy, Can You Actually Use the Tool You're Creating.

Social Media Strategery

Out of everyone, shouldn’t the development team, at least, be the biggest advocates of the very software they’re implementing? The guys installing your organization’s blogging software don’t realize that the “Add a Picture&# button doesn’t work because they don’t have blogs. Notice anything?

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I Started a Blog But No One Cared | Social Media Strategery

Social Media Strategery

Why isn’t anyone editing the wiki pages?) These aren’t trivial questions – people take the time to create a blog post or add content to a wiki because of the promise of emergent collaboration. Post your blog entry, wiki content, forum thread, etc. at least once a week. Cross-promote. Give people an action.

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Is Enterprise 2.0 Learned From a Book or From Doing?

Social Media Strategery

strategy No hands-on application of the tools we were discussing Very little discussion of what’s worked/what hasn’t Day Two Before even arriving for Day Two, I was excited to find Hanns on Twitter that night, responding to our #aiim tweets from the first day. tools like blogs, social networking, wikis, etc.

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Enterprise 2.0 Reflects the Culture | Social Media Strategery

Social Media Strategery

If you think that the enterprise-wide wiki you’ve been pushing to install is going to change the culture of your organization, think again. That wiki is going to reflect the culture of your organization, not change it. Use wikis to eliminate email! It will continue on the wiki. Enterprise 2.0 Enterprise 2.0

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Learn to Walk Before You Run | Social Media Strategery

Social Media Strategery

&# That’s the question I was recently asked by a colleague working on a project where they had just deployed an internal wiki. They researched the latest collaborative software. They said, “that’s what we want!&# They installed a wiki. Not every user base is ready to just jump right in and use a wiki.

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Implementing Social Media at Large Organizations

Social Media Strategery

Five years ago, when I joined my company, the only mentions of the terms “wikis&# and “blogs&# were usually preceded by the words “What the hell is a…&# Now, as with most organizations, there is an enormous demand for social media, both internally among my colleagues, and externally with my clients.

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