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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Again, by no means is this new. HTC said no, and this spurred a very efficient consumer movement.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

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Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

Top 29 Niche Social Media Sites (That Actually Send Traffic) : Andy Hagans consistently updates this list with some great resources that aren’t necessarily being tapped into by many folks, but maybe it’s time for things to change. Reddit Tips from the Top Dog on Reddit (Social News Watch): How do you become a top user on Reddit?

Marketing 144
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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Many companies just see this as a new avenue to push existing traditional marketing messages, and this is why they almost always fail. For example an article with “10 Reasons You Should Buy Travel Insurance&# is almost never going to go viral, it’s not surprising, shocking, interesting or in any way sticky.

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Advice for a New Internet Marketer (or How to Spot Internet.

Techipedia: Tamar Weinberg

Some of the sites I recommend for educational materials include: Free Sphinn : Sphinn is an Internet Marketing social news site. Users submit timely news articles to Sphinn, and the community votes up the best stories to appear on the front page. Word travels. Meanwhile I’ll study the sources you suggest.

Marketing 240
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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

After all, hourly consulting fees are typically much more costly than a “free lunch&# plus the travel time it took to meet up. Almost everything everyone does in the business world, be it a regular transaction, tourism, or travel, has some financial element to it. Money makes the world go round.

Products 267
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Make a Wish for Someone Else this Holiday Season (and the Power of.

Techipedia: Tamar Weinberg

Or give them full download rights to your new software product without restrictions. One of the best ways to achieve this goal is through blogger outreach, which typically includes more than just sending out your press release: give the blogger the opportunity to try your product. Send them your book. Or your beanbag chair.

Blogger 103