Akamai Marketing

JANUARY 24, 2012

We hear all this discussion about corporations being more “human” Social media users are urging companies of all sizes to create a relatable voice for themselves. Because ultimately, the social media sphere will only listen to YOUR company stories, if you’re already listening to theirs.

Creative Commons 178

Creative Commons Conversation Hashtag Campaign 178

Akamai Marketing

JULY 6, 2011

And its easy for people to feel turned off when people or THEY support ignore them , that’s when your social media presence can become a liability. I mean if you have 10,000 followers or fans, but 1/2 of them are bots or people who haven’t use the social network in 45 days, is this really something to toot your horn about?

Klout 221

Klout Twitter Creative Commons Facebook 221

Akamai Marketing

JULY 12, 2011

If you spend a lot of time on the computer and social networks specifically, sometimes you share a link you wished you’d saved. Or MAYBE you’d like to research a topic and see what links are being shared on that topic across several networks. Enter Trunk.ly. Its link aggregation.

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Tools Aggregator StumbleUpon Digg 138

Akamai Marketing

JUNE 26, 2012

For me, one of the more fascinating aspects of social media is the impact it has had on our culture. Depending on how you look at it, social media has either revolutionized communication, or made it easier to do what we did 100 years ago. One would think that the culture of social would be embraced by employees.

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Social Media Case Study Apple Collaboration 163

Akamai Marketing

DECEMBER 31, 2013

There has been so much talk about how social networks have user abandoning accounts or creating multiple accounts and only using a few. In short: what’s the business value of social media considering the inactives? In short: what’s the business value of social media considering the inactives?

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Social Media Advertising Conversation ROI 121

Akamai Marketing

OCTOBER 3, 2013

Tweet Bet your starting to think about next year’s social media marketing plan. And as importantly, where will social media marketing fall into the mix? We know that humor is a powerful tool, especially in social media. Ads on social networks have a lower trust score than they do action score.

Social Media 130

Social Media Marketing Discount Report 130

Akamai Marketing

FEBRUARY 9, 2011

While the report doesn’t directly address much about social media, it does make a case for some strategic choices that may impact your social media campaigns. If you thought that 2010 was a big year for digital marketing, you were right. Let the mediums talk to each other and make friends with one another.

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comScore Review Klout Marketing 156

Akamai Marketing

AUGUST 29, 2011

We use multiple social networking platforms, which have different audiences and expectations. to share content from other Social Media Club members. Its a great way to support other Social Media Club professionals and its been a fantastic conversation starter. Its true we’re on information overload.

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Curation Paper.li Storify Tools 255

Akamai Marketing

JANUARY 8, 2013

Stay Akamai: Stand Out in Social Media Marketing? Spend anytime on social media or marketing blogs and you’ll to see advice to make remarkable content. Be remarkable and you will stand out in your social media marketing. How about a social media manager about tweeting on the weekends?

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Social Media Marketing Social Networking Communities 198