Dave Fleet

SEPTEMBER 14, 2011

Social CRM is a hot topic right now. As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners.

Social CRM 318

Social CRM Small Business Video Guidelines 318

Dave Fleet

OCTOBER 31, 2011

The Social Customer is one of the best books I’ve read on practical uses and implementations of social media marketing. The author, Adam Metz , takes the reader through a straightforward, easy-to-read summary of the concept and potential for social CRM, but that’s really only part of this book.

Social CRM 260

Social CRM Review Overview Energy 260

Dave Fleet

JANUARY 9, 2012

The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers ( here’s my review ). Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (review coming soon). Content Rules ( here’s my review ). This year, I’m shooting for 36.

Social CRM 304

Social CRM Flickr ROI Review 304

Dave Fleet

JUNE 28, 2010

leads the reader through a pretty comprehensive look at the ins and outs of social media-based public relations. Once you’ve completed your “new media university&# education, Engage! then explores some core basic facets of business social media covering: The social media mindset.

Review 261

Review Engagement Social CRM Social Media 261

Dave Fleet

JULY 5, 2010

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Sysomos offers three core services: Sysomos MAP – a web-based, enterprise-level social media monitoring tool. Tags: social media monitoring Marketwire monitoring Sysomos.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Dave Fleet

JULY 18, 2011

Online customer support is one of the key trends confronting companies as they embrace social business and look to interact with their consumers online. As social support grows in reach and popularity, companies are facing the conundrum of how to successfully scale. Build an army of advocates.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Dave Fleet

APRIL 12, 2011

That’s why I was really interested to see a note from Shashi Bellamkonda on the Social CRM Pioneers group , pointing to some interesting research by Microsoft and Psychster on the effect of companies acknowledging issues via Twitter on the actions and perceptions of customers.

Social CRM 379

Social CRM Cost Microsoft Issues 379