Waxing UnLyrical

FEBRUARY 20, 2013

It’s an exposé of China’s “black PR industry.” The top black PR firms can offer these services even for stories posted to China’s most popular news portals.” most people know enough to not overtly promote “black hat SEO” tactics to do so. Not (just) search engines.

Reputation 273

Reputation Consultant News Flickr 273

Waxing UnLyrical

JANUARY 13, 2011

What did (or does) your boss need to hear in order to give you the green light? You’ve reflected. You’ve steadied your nerves. You may have decided that this is the year you finally run that marathon, visit Paris… or get your boss to listen to your idea about launching a blog. Good for you! Image: Heather Phillips via Flickr, CC 2.0

Project 170

Project How To Class Posterous 170

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Keep at it.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link]. Find us on iTunes: [link].

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link]. Find us on iTunes: [link].

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

SEPTEMBER 21, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. I do this only occasionally, however, as my friends/followers on each site don’t have much overlap. Tweetie This extremely intuitive Mac-only app is my hour-to-hour choice for Twitter. I implement bit.ly Try it yourself.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Buzz Marketing for Technology

JULY 9, 2008

Elizabeth Albrycht is a 16-year veteran of high technology public relations practice and co-founder of the New Communications Forum , a conference series designed to bring journalists and marketing and PR professionals together to learn how to use participatory communications tools. Edge Perspectives with John Hagel. Emergence Marketing.

List 133

List Skills Consultant System 133