Mindjumpers

AUGUST 25, 2010

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? So you are getting excited about your social media strategy, you have your creative execution standing by and are ready to start counting fans and followers.

Policies 218

Policies Social Media Guidelines Foursquare 218

Mindjumpers

JANUARY 25, 2013

Social media is all about interactions. But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? This means that instead of evaluating their social media efforts by analyzing quantities (numbers of “likes”, “fans”, “followers”,”pinners” etc.),

ROI 245

ROI Metrics Crowdsourcing Sentiment 245

Mindjumpers

JUNE 19, 2014

She has specifically investigated “restricting the spread of firestorms in Social Networks” and how exactly to best put them out. This is an all too familiar fear of social media managers who defend increasingly vulnerable brand reputations online. Tracing Patterns in Online Social Media Artifacts.

Research 194

Research Data Social CRM Wikipedia 194