Convince & Convert

FEBRUARY 1, 2011

We settled on 5 trends that we think will be especially important in 2011 (read or print yourself via Scribd, or see below for short summary). Also, if you’re a content marketing fan, check out this other white paper on Rethinking Your Content Marketing Strategy. Trends to Watch in 2011.

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Trends scribd Skills Training 125

Convince & Convert

APRIL 2, 2013

Don’t stop at press releases and bylines – use them to create infographics, eBooks, podcasts, white papers and other pieces of content. Take an hour to turn it into a PDF and use the Scribd app to make it a Facebook page download. You’ll have a better chance of success because the competition for that local keyword is smaller.

Press Release 149

Press Release Strategy scribd Marketing 149

Laurel Papworth

OCTOBER 8, 2012

I put this on Scribd because nothing quite says social media like a press release that is an attached PDF and no link to a social media press room online. View this document on Scribd. What have I missed? Bottom right button is VIEW IN FULL SCREEN. And you can also download it for your own printing convenience.

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Press Release scribd Social Media Film 111

Webbiquity SMM

JUNE 8, 2011

Links to white papers, PowerPoints, videos, ebooks, infographics, and other company-generated content and thought-leadership assets. Bios should specify each executive’s area of expertise and best topics for quotes or interviews. Story ideas (again, thoughtful ones). A link to the company blog(s). •

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Press Release scribd Vimeo How To 200