Convince & Convert

FEBRUARY 1, 2011

We talked about the convergence of search and social media, and how content marketing is bridging both areas. We settled on 5 trends that we think will be especially important in 2011 (read or print yourself via Scribd, or see below for short summary). Conversion and Measurement Tools Will Force Social Media to Evolve.

Trends 124

Trends scribd Skills Training 124

Convince & Convert

APRIL 2, 2013

Social media, content marketing, and SEO are the main components of inbound marketing. Don’t stop at press releases and bylines – use them to create infographics, eBooks, podcasts, white papers and other pieces of content. Take an hour to turn it into a PDF and use the Scribd app to make it a Facebook page download.

Press Release 147

Press Release Strategy scribd Marketing 147

Laurel Papworth

OCTOBER 8, 2012

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians.

Press Release 111

Press Release scribd Social Media Film 111

Webbiquity SMM

JUNE 8, 2011

Links to white papers, PowerPoints, videos, ebooks, infographics, and other company-generated content and thought-leadership assets. Links to all of the company’s social media profiles (LinkedIn company page, Facebook, YouTube channel, Twitter etc.). • Story ideas (again, thoughtful ones).

Press Release 200

Press Release scribd Vimeo How To 200