Convince & Convert

FEBRUARY 1, 2011

We talked about the convergence of search and social media, and how content marketing is bridging both areas. We settled on 5 trends that we think will be especially important in 2011 (read or print yourself via Scribd, or see below for short summary). Traditional marketing creates demand. Social marketing fulfills demand.

Trends 124

Trends scribd Skills Training 124

Convince & Convert

APRIL 2, 2013

As traditional public relations continues to migrate to digital PR, content marketing, and inbound marketing, many PR professionals are aggressively learning new skills and adapting their processes to fit the changing environment. How Does Inbound Marketing Apply to PR? 3 Ways to Integrate Inbound Marketing into Your PR.

Press Release 147

Press Release Strategy scribd Marketing 147

Webbiquity SMM

JUNE 8, 2011

Links to white papers, PowerPoints, videos, ebooks, infographics, and other company-generated content and thought-leadership assets. Maria Verven is a PR and content marketing executive with KC Associates , a Minneapolis-based b2b technology PR and marketing agency. Story ideas (again, thoughtful ones).

Press Release 200

Press Release scribd Vimeo How To 200