Waxing UnLyrical

MAY 17, 2011

Steve also recommended Raosoft’s sample size calculator , which will do the math for you (and which Narciso Tovar was quite happy about). During Steve’s last visit to #measurepr , he’d mentioned that one of the potential problems with online surveys is their lack of statistical significance.

Klout 195

Klout comScore Nielsen Sample 195

Waxing UnLyrical

MARCH 22, 2011

Surveys [are] the best-known example. “Secondary research is the use, summary, or synthesis of existing research, e.g. using an existing survey or an article.&#. They use surveys to: Find out facts and things that can be quantified. This is due to biased or too small samples,&# he said. So far so good, right?

Research 172

Research Focus Group Survey Statistics 172

Waxing UnLyrical

JUNE 14, 2012

They had a large sample size (100,000) and made some very bold assertions about an increased value of Pinterest versus Facebook for ecommerce. While 100,000 people surveyed is impressive, repeating the same action 100,000 times proves the validity of an action in a single circumstance, and not it’s applicability to any other situation.

Apple 194

Apple Survey Case Study Sample 194

Waxing UnLyrical

AUGUST 19, 2016

I think the data are fairly decent, since they say they fielded their survey via SSI. Of course, you could question the validity of a global sample of online consumers with no respondents from India when, according to Internet Live Stats, it has almost 1.5 Image source: HubSpot Consumer Behavior Survey, Q1 2016.

Content 100

Content Hubspot Survey Report 100