Convince & Convert

FEBRUARY 27, 2014

The latest edition of The CMO Survey , from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers worth noting. In the case of The CMO Survey, and for social media expenditures in. Read the whole entry. » » Social Media Research'

Research 156

Research Sample Samples Analytics 156

Idaconcpts

OCTOBER 18, 2014

There is no greater input for any marketing strategy than listening to customers in their own words express the impact of a product or service. Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants.

Research 149

Research Focus Group Marketing Survey 149

Webbiquity SMM

MAY 10, 2016

96% of B2C and and 88% of B2B companies use Facebook for marketing. Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. Here are nine of the most popular tools for enhancing Facebook marketing efforts. 5) Edgerank Checker.

Tools 100

Tools Sample Samples Facebook 100

Bill Hartzer

AUGUST 18, 2010

According to a brand new survey by CareerBuilder , one-quarter of businesses leverage social media to recruit and research possible staff. As companies emerge from 1 of the steepest economic downturns in history, they understand the significant reach and importance of using social networking to market and rebuild their organizations.

Survey 102

Survey Company Social Media Sample 102

Convince & Convert

APRIL 2, 2014

Respondents were first surveyed to determine their awareness of, affinity towards, and intent to purchase a number of different types of product. The key to winning at content marketing when it stops working so well is to do some version of this research for your own brand. Social Media Research z(Deprecated) Social Media Research'

Nielsen 160

Nielsen Content Sample Samples 160

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Sample this. Enter AI analytics.

Analytics 111

Analytics Sentiment Analysis Patterns 111

Buzz Marketing for Technology

MAY 9, 2012

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” In other words, they are emotionally invested in the product, service or experience about which they are opining.

Data 222

Data Sample Samples Survey 222

Sprout Social

NOVEMBER 29, 2021

Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., did TikTok really make me buy it?).

Buy 142

Buy Brands Survey Apparel 142

Jon Loomer

OCTOBER 5, 2020

As I hear the stories of marketers of brands big and small, it’s one of the preferred methods of targeting with Facebook ads remains interests. Why might someone have the “Digital Marketing” interest, for example? Digital marketing. Here’s a fun sampling: Concierge. Baseball-Reference.com.

Yahoo 192

Yahoo Facebook Sample Samples 192

Pixlee

MARCH 17, 2021

This high-quality user-generated content (UGC) performs well, as 55% of unboxing video viewers surveyed claim the video convinced them to buy the product. Many marketers don’t recognize the untapped potential of unboxing videos, and how they can be used beyond showing how a product looks in real life.

Video 98

Video UGC Sample Samples 98

Techipedia: Tamar Weinberg

JANUARY 31, 2011

In 2011, my highly anticipated Internet Marketing Best Posts is being moved to subscription only. In addition, beyond the general high quality and evergreen posts on Internet Marketing, I’m including a segment of new trends and data that may help you improve your current efforts right away. Didn’t think so. Like this post?

Marketing 173

Marketing Sample Samples Newsletter 173

The Realtime Report

FEBRUARY 3, 2021

Statistics Are Used in Census Surveys that Shed Light. Census surveys are nothing new, and most people understand that they are a way to collect information on a town, city, state, or country’s population size. Keep in mind that research and development doesn’t just refer to product development, but also market research.

Statistics 91

Statistics Survey Upcoming Trends 91

Convince & Convert

NOVEMBER 30, 2023

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Awario is an advanced social media listening platform that has a powerful market research component allowing you to better understand your niche.

Advertising 105

Advertising Social Media Strategy Tools 105

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. You can download the executive summary for free (or pay $400 for the full report ).

B2B 185

B2B Trends Marketing Technorati 185

Buffer Social

JANUARY 25, 2022

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year.

Small Business 91

Small Business Marketing Retail Education 91

Jon Loomer

OCTOBER 5, 2020

As I hear the stories of marketers of brands big and small, it’s one of the preferred methods of targeting with Facebook ads remains interests. Why might someone have the “Digital Marketing” interest, for example? Digital marketing. Here’s a fun sampling: Concierge. Baseball-Reference.com.

Yahoo 147

Yahoo Facebook Sample Samples 147

Harp Interactive

OCTOBER 6, 2010

Give away free products or product samples as a way to generate buzz, introduce a new product, build brand awareness or gather customer feedback. gather survey data (e.g. survey before entering the sweeps). gather survey data (e.g. survey before entering the sweeps). Think Groupon for your Page). Product Giveaways.

Types 317

Types Facebook Notification Survey 317

Atom Thought

MARCH 16, 2009

The latest report from FORRESTER (Q4, 2008 SOCIAL MEDIA ONLINE SURVEY) outlines a very clear trend: 53% of the marketers are determined to increase their social media budget during the recession. Very clearly 95% of the marketers are positively inclined towards investing in Social Media, even during recession.

Social Media 113

Social Media Crowdsourcing Marketing Survey 113

The Realtime Report

JUNE 6, 2014

“Our survey shows that social is the channel of first choice for millennials, and that will have broad implications for marketing as brands seek to build trust and relationships with this important demographic,” says Paige O-Neill, CMO of SDL. . . The survey was conducted between January and April 2014.

Social Networking 181

Social Networking Tumblr Brands Content 181

Mindjumpers

FEBRUARY 21, 2014

But similar to a real life conversation, social media marketers of today must be equally eager and prepared to listen , as they are to lead the conversation. This will enable you to adapt your campaign to match the moment – wait; did someone say real time marketing? Here’s our guide on how to become the ultimate listener.

Engagement 226

Engagement Sample Samples Upcoming 226

Convince & Convert

DECEMBER 9, 2015

Crossing over into the “Native Advertising,” “Content Marketing,” and “Influencer Marketing” categories, Sponsored Social is a rapidly growing marketing practice. For the first time this year, the study also surveyed consumers to see how they feel about Sponsored Social—a sentiment that has never been measured in the industry.

Sample 60

Sample Samples Survey Study 60

Convince & Convert

JULY 16, 2013

One commenter on Jay’s post mentioned surveys revealing that social media conversations play a significant role in people’s buying decisions, but social media interaction simply does not show up in conversion rates because a social media site is almost never the last click before somebody buys something.

Data 146

Data How To ROI Survey 146

Convince & Convert

MARCH 24, 2016

In addition to doing market research for brands on consumer behavior and marketing effectiveness, Tom’s employer, Edison Research, is also the sole provider of exit polling data for American political elections. How our own political voting process is the biggest content marketing project in America. Don’t call me.

Research 60

Research Marketing Compete Cost 60

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Brand marketing is a highly competitive arena. Email marketing campaigns. Now, social strategies apply to more than just owned media. Paid search. Paid social.

Sentiment 95

Sentiment Metrics Hashtag Review 95

Audiense

JUNE 7, 2018

As we saw a few weeks ago , content creation is one of the strategies which is most used by company marketing departments (91% of B2B professionals and 86% of those in the B2C sector use it). The time when market research consumed a lot of time and money using small samples has come to an end. So, what’s the good news?

Content 90

Content Sample Samples Sentiment 90

Convince & Convert

MAY 25, 2014

I recently collaborated on my friends at Formstack (a very nifty system for creating and managing smart, online forms ) on a free Webinar to help marketers see all the ways they could be improving their results with form tweaks. Marketers worry too much eyeballs and not enough about actions. Don’t.

Conversation 165

Conversation Badge Sample Samples 165

Hootsuite

FEBRUARY 24, 2023

Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms. Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Free 30-Day Trial What is Salesforce Social Studio?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Direct Marketing Observations

MARCH 16, 2015

Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. For the longest time, companies just pushed out what they thought the customer needed and wanted. They didn’t really ask. You never really expected them to get back to you.

Compete 100

Compete Sample Samples Focus Group 100

Twist Image

MARCH 28, 2013

There is still one slightly unchartered territory that will - without question - be the last mile in marketing. It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. " If you can get beyond the marketing jargon, WiFiSLAM is, essentially, GPS for the indoors. indoor gps.

GPS 81

GPS Retail Apple Marketing 81

Convince & Convert

SEPTEMBER 11, 2015

To be fully effective, this presence will be separate from any marketing content but consistent with the message it contains. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. Sample content: Really enjoying an article from @author (or @website) [link]. highlight to tweet).

Loyalty 60

Loyalty Twitter Brands Sample 60

Buffer Social

OCTOBER 14, 2019

So we want to highlight some of the biggest news items from recent weeks that might impact your social media marketing. What we found particularly interesting — and relevant to social media marketers — was his thoughts on Facebook strategy. . That’s a good takeaway for marketers. Survey says: Facebook. (!?). You’re right.

News 63

News Facebook Survey Hubspot 63

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. Drive Social Media ROI with Content Marketing.

ROI 138

ROI Social Media Social CRM Survey 138

Twist Image

DECEMBER 2, 2011

The beauty and promise of the digital channels is that Marketers can measure, track and play with analytics unlike any other advertising or marketing channel that we have ever seen before. The survey sample was primarily UK companies, with some representation from other territories. marketing channel. eventually.

Social Media 81

Social Media ROI Survey Metrics 81

Adam Sherk

SEPTEMBER 17, 2009

Using a sampling of 15 16 news sites, I captured the total number of fans on their Facebook Pages as of today. Most news sites have an official Facebook Page now, with the typical approach being to add a daily stream of links to new content while promoting site features, apps, feeds, etc. in the sidebars and subpages.

Sites 238

Sites News Engagement Facebook 238

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. It’s fundamental direct marketing. The Social Habit pre-orders now available. Winners of our Social Media Research Contest.

Brands 114

Brands Twitter Facebook Research 114

Bill Hartzer

NOVEMBER 6, 2009

Bing , one of the newest search engines on the block powered by Microsoft, had a great opening with a strong marketing campaign, but lately has been declining on the number of new users to the search engine. 9.36% 8.03% 7.42% Bing 8.24% 6.56% 6.25% (Based on a sample of 273,537,852 users across the Chitika network). Post this on Diigo.

Engineering 116

Engineering comScore Microsoft Yahoo 116

Pixlee

DECEMBER 13, 2021

In today’s highly competitive world of ecommerce, it takes more than building a product, pushing it to the market, and making claims about being the best to get consumers to actually pay attention to your business and buy from you. Run Engaging Influencer Marketing Campaigns. Practice Actionable Social Listening.

Strategy 52

Strategy UGC Brands Apparel 52