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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy.

Marketing 131
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Actionable Listening Promotes Real-Time Engagement

Mindjumpers

Social listening can produce immediate data from a much larger sample that surpasses the performance of other, more traditional surveys. This is a golden opportunity to improve your online branding efforts so make sure you take advantage of it. Similar Posts: Three Tips For Branding on Pinterest. When Social Media Meet Big Data.

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Unboxing Videos: An Ecommerce Brand’s Guide to Sourcing, Creating and Monetizing Unboxing Videos 

Pixlee

This high-quality user-generated content (UGC) performs well, as 55% of unboxing video viewers surveyed claim the video convinced them to buy the product. Add free samples or gifts to tease new products or promote a sale. So, you can send out samples to multiple influencers to run a whole buzz marketing campaign.

Video 98
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Top 5 Facebook Promotion Types

Harp Interactive

Give away free products or product samples as a way to generate buzz, introduce a new product, build brand awareness or gather customer feedback. gather survey data (e.g. survey before entering the sweeps). gather survey data (e.g. survey before entering the sweeps). build a sense of community around your brand.

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6 Email marketing templates that drive results

Sprout Social

Improving user experiences using customer feedback from surveys. Gather feedback from subscribers via surveys. 6 sample email blast templates (and why they worked). Here’s a look at six sample email blast templates brands used to get results. Businesses using email marketing: Building brand awareness. Timeliness.

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A Social Network For Genetics Research: Can It Help Isolate Parkinson’s Genes?

The Realtime Report

The company has already collected more than 125,000 DNA samples from customers, and is now specifically reaching out to those with Parkinson’s, in an effort to find new genes linked to the disease. Participants were asked for a DNA sample, and sent online surveys about their diagnosis, symptoms and lifestyle habits.

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Get the Best Internet Marketing Posts in Your Inbox THIS WEEK

Techipedia: Tamar Weinberg

Any recent surveys and findings that I come across will be shared with short summaries of the key findings of these articles. Want a sampling of the email you’ll get? Buy my book, The New Community Rules: Marketing on the Social Web , a primer to social media marketing, and subscribe to the Techipedia RSS feed.

Marketing 173