Waxing UnLyrical
MAY 27, 2011
I had been given a test drive of Vocus which some of the applicants used. Tip: You had better research your potential client. And research me. We were looking for someone who could get the client placed in national publications as well as local press outlets like newspapers, to-do papers, community outlets, etc.
Waxing UnLyrical
JULY 15, 2011
They put a lot of work into researching the people they invite, so there is no set percentage of how many they’ll approach through social media. They use Vocus to monitor “buzz.&# .&# Here are a few pointers/nuggets: Their average email open rate is around 18-20%. With Oklahoma!,
Waxing UnLyrical
JUNE 2, 2011
We then put together a list of categories for media that I was asked to research and get details for … what what what?! You get a bonus for using Vocus or a similar platform.). I was asked to submit a list – to the PR pro – of media/bloggers with emails I had compiled.
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