Adam Sherk

DECEMBER 2, 2009

Another chart of interest in the Vocus whitepaper demonstrates how social media monitoring has become an essential part of the PR practioner’s toolkit: News monitoring and online media databases have traditionally received the lion’s share of PR tool spending. Both rightly deserve credit for increasing awareness industry-wide.

Vocus 166

Vocus SEO Social Media Press Release 166

Webbiquity SMM

JANUARY 6, 2015

Among them: “use social networking sites like Facebook, Twitter and Google+ to pitch directly to media and influencers”; include visual assets (such as infographics) in your content to increase sharing; optimize titles, meta details and image names for SEO; and extend the value of content through repurposing and syndication.

Press Release 100

Press Release Tips SEO Influencer 100

Adam Sherk

JUNE 29, 2010

I hadn’t come across any anti-buzzword content lately so I thought I’d do my own research. Thanks for the mention and for adding to the research in this important subject. Feel free to hit me up offline if you are interested — fstrong-at-vocus-dot-com. That got me curious about which terms are currently being most abused.

Press Release 279

Press Release Marketing Class List 279