Firebelly

APRIL 2, 2018

Studies report 61% of its global users are between the ages of 18-34. It’s important to lean into the metrics, seek out the research, and leverage your budget to reach, engage, and convert your target audience. Instagram averages an engagement rate of 1.66% across all industries, whereas Facebook only averages a 0.17% engagement rate.

Instagram 131

Instagram Brands Facebook Comparison 131

Firebelly

JULY 1, 2013

Check out some of the other facts found by the eBay study : - 94% of Millennial car buyers gather information online. - more than 1/3 use mobile devices to do that research. - only 13% of Millennials view visiting a dealership as their preferred method of shopping. Facebook Social Media'

Buy 164

Buy Mobile Study Social Media 164

Firebelly

NOVEMBER 7, 2013

This is all according to a new study shared by Mashable that was released just as the 140-character site prepares to go public with their IPO. The researchers concluded, “Twitter must do more than Facebook does to help marketers reach and activate their existing follower base organically.”

Social Media 155

Social Media Twitter Marketing Loyalty 155

Firebelly

FEBRUARY 23, 2011

A recent report from Exact Target provided the same result as the Chadwick Martin Bailey and iModerate Research Technologies study referenced in my March 2010 post: Related posts: Facebook For Business Tip #1: Pages Not Profiles. Facebook For Business Tip #2: Promote Your Page Offline. Facebook For Business Tip #3: Use Facebook Ads.

Discount 183

Discount Tips Facebook Study 183

Firebelly

FEBRUARY 24, 2010

The study’s key findings include: 22% (108) of the primary corporations listed in the 2009 Fortune 500 have a public-facing corporate blog. The study’s key findings include: 22% (108) of the primary corporations listed in the 2009 Fortune 500 have a public-facing corporate blog.

Social Media 165

Social Media Twitter Paid Search Study 165

Firebelly

NOVEMBER 14, 2011

By David Cohen Research keeps pouring in supporting the use of photos in Facebook posts in order to improve engagement. Today eMarketer cited data to that effect from two separate studies. Get The Picture In Facebook Posts To Boost Engagement. 7 Ways To Craft Your Facebook Posts For Maximum Shares.

Social Media 168

Social Media Compete Metrics Study 168

Firebelly

OCTOBER 10, 2011

This has been driven by some studies and research that I had discovered. By Jeff Bullas Recently I have been experimenting with Facebook to see which type of content creates the most interaction with readers and what drives sharing. The Real Reason Your Customers Don’t Like You on Facebook.

Social Media 168

Social Media API Conference Applications 168