Akamai Marketing

APRIL 26, 2011

That’s why I wanted to share with you the findings of a recent study by Buddy Media. We’re all looking for quantifiable data for our social media efforts, right?

Research 156

Research Engagement Study How To 156

Akamai Marketing

JUNE 15, 2011

I recently read an article by Tom Webster about the fact that measuring social media is limited largely by the fact that most data comes from Twitter rather than Facebook.

Research 188

Research Twitter Influencer Engagement 188

Akamai Marketing

APRIL 4, 2011

Now, adults ( who make up the largest segment of social media users ) accept brand presence as part of the social media experience, but here’s some bad news: According to a recent study by Forrester Research, just 6 percent of 12-17-year-olds who use the Web desire to be friends with a brand on Facebook.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

AUGUST 3, 2011

If you grew up in a traditional marketing or pr or design field, you probably had the implications and research of demographics beat into your head. You probably studied trends and learned all about how to market to and and communicate with particular generations. Maybe you even sought to discover emerging trends.

Social Media 194

Social Media Meeting Compete Trends 194

Akamai Marketing

MARCH 23, 2011

While most the examples within the book are of enterprise-sized businesses, the mini-case studies of numerous different types of brands ranging from WD-40 to Lunapads (a feminine protection product) to the oft-cited Zappos, Wikibrands proves that no matter the product, engagement can happen with a strong and willing brand.

Review 142

Review Company Klout Policies 142

Akamai Marketing

JUNE 26, 2012

A recent study by Deloitte examines the impact of social media and corporate culture. Maybe one of the biggest findings in the research is the fact that executives see that social media has an impact on corporate culture, but employees see it less so. Do your favorite case studies also seem to embrace social values internally?

Social Media 163

Social Media Case Study Apple Collaboration 163

Akamai Marketing

APRIL 27, 2011

Social media is growing up and with that a continued demand on ROI. Confusion about ROI, what to track and how continues to linger in businesses large and small.

ROI 130

ROI Social Media Case Study Study 130