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Book Review: Social Media Marketing

Webbiquity SMM

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Review 152
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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Establishing a social media strategy will help you see where potential customers are hanging out. You can search for related groups and Fan Pages through Facebook, start accounts on social bookmarking sites such as Digg or StumbleUpon, and check on who is linking to your site to find out who’s interested.

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10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Organizations have used it for developing programs, marketing efforts, research, and education. Delicious Social bookmarking is a great way to share interesting links that could aid in the development of an idea, education, and/or marketing efforts. It also allows you to share your bookmarks on other social networking sites.

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12 Blogging Lessons I Learned From Maxim Magazine

ProBlogger

It’s banned in my house (unless it’s used for research purposes). With its revealing covers, dependence on taboo topics, and issues jam-packed with girls, booze, and cars, you’d think researching Maxim magazine would lead to a wasteland for any type of valuable lessons. Maxim magazine. Storytelling is not dead.

Sports 41
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How friendfeed Can Teach You About Your Friends

Techipedia: Tamar Weinberg

Founded by four ex-Googlers, FriendFeed allows you to subscribe to your friends’ updates across 35 social networks and to stay up to date with the content they’re discovering and sharing across the web. In fact, I argue that FriendFeed will eventually end up as one of the best research and discovery sites out there.

Plaxo 103
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The Great Social Media Traffic Debate: Niche or General Networks?

Techipedia: Tamar Weinberg

The aim of my little experiment was to test the assumption that search traffic was of a higher quality than social media traffic. Many people found the research interesting, but a number of people commented that the social networks probably shouldn’t be grouped together. Good research, as always!

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

The Expert’s Guide to Keyword Research for Social Media (WordStream): This really interesting guide discusses how you can benefit from diverse keyword research strategies, which you’d think is for PPC and SEO only. 10 Usability Tips Based on Research Studies (Six Revisions): Common sense + data = news you can use.

Marketing 279