Socialized

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6 Tips for Managing Negative Chatter on Social Media

Socialized

Yet, unnecessary negative talk and comments will lead to your product’s downfall online and affect the brand’s reputation. Such tools applications will help to classify unwanted comments in any social networking site like Twitter, Facebook, or Instagram. But it’s in our hands to respond professionally.

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How the Economy and Social Media Are Ruining PR

Socialized

. “Why pay a PR agency when we can tweet on our own Twitter account and post to our own blog?&#. Anyone can learn to format and publish a Twitter or blog update. And the reputation of the PR profession suffers. Learning the mechanics of social media is not that hard. Writing is in decline. Relationships are undervalued.

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BP Destroyed the Gulf, So Forget Your Brand. Huh?

Socialized

That seems to be the basic premise of a recent post by Leroy Stick , the creator of the wildly popular Twitter account @BPGlobalPR , a biting satire of British Petroleum’s feeble PR (and clean-up) efforts in one of the worst toxic incidents in world history. For some companies, it’s all they have. Italics mine.)

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Social Media and Your Ever-Expanding Brand

Socialized

David Ogilvy, generally regarded as the father of modern advertising, defined a brand as “the intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised,&# which is much closer to how we think of a brand today. So what does this mean in the social media world?

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United Breaks Guitars: Case Study in Old Media Failure

Socialized

The airline indicated through its Twitter account “As Dave asked we donated 3K to charity and selected the Thelonius Monk Institute of Jazz 4 music education 4 kids.&# The airline industry in particular, despite its obsession with on time flight statistics, has a reputation for not giving a damn about its customers.

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McLuhan, Socrates and Edith Wharton On Social Media

Socialized

But I’m not talking about social media gurus or mavens, or people with 20,000 followers on Twitter. McLuhan clearly foresaw the whole phenomenon of blogging, Twitter and Facebook status updates. In some cases they are afraid of financial and legal risk, and risk to reputation. Twitter users have subscribers or connections.

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Tips for Using Facebook Fan Pages

Socialized

On the home page of its regular web site is a link titled Community Hub , which leads to the company’s blog as well as providing links to its Facebook , Twitter and YouTube accounts. You have a Web site, maybe a blog, perhaps a Twitter account and a few other social media vehicles. Why do you have a Facebook Fan Page?

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