Influencers- Friend or Stranger?
Laurel Papworth
SEPTEMBER 21, 2010
Occasionally a sports star will support a product that is not a sports shoe or a breakfast cereal and I often think: why would I be influenced by someone who focusses on running or swimming down a white line for more hours a day than is sane, and buy that car (or whatever). Singapore: Web 2.0 and maybe The Cabbie.
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