Social Media Strategery
JANUARY 20, 2014
For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. As we’ve seen time and time again , turning over your brand’s reputation to an intern isn’t always the wisest choice. billion industry.
Social Media Strategery
JANUARY 26, 2009
Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 So, what can you do to address the myriad reasons for social media being scary? When I first started pushing the words “social media&# around my traditionally conservative firm, I started small.
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Social Media Strategery
NOVEMBER 22, 2019
That obviously opens the door to everything from paid endorsement deals to social media “influencer” relationships. As a brand, are you comfortable entrusting your reputation to an 18-year-old college kid? These are college athletes acting like college kids. The rewards are high, but the risks may be even higher.
Social Media Strategery
JULY 23, 2012
On Friday, the NextGen Journal published an article titled " Why Every Social Media Manager Should be Under 25" by Cathryn Sloane. If you were going to be advising a client or colleague how to use social media, you damn well better be using it yourself too, right?
Social Media Strategery
FEBRUARY 4, 2013
Here are five ways the NHL can start the process of repairing its damaged reputation: Start communicating with fans NOW MORE. Open up communication as soon as possible. Give fans details about the new agreement, what it means to their favorite teams, and how it makes the game better.
Social Media Strategery
JUNE 13, 2014
If you work in the marketing industry (“social media” is not an industry), you’ve probably either read or heard about this anonymous piece in Digiday and either scoffed at or empathized with the author’s plight. We came up with a bunch of content ideas for our brands’ social channels—images, GIFs, and lines of witty copy.
Social Media Strategery
DECEMBER 5, 2020
As PRovoke Media put it: “…it is painfully clear that the agencies that are surviving best amid this year’s chaos are those that bring industry-leading expertise in such areas as corporate reputation, crisis counsel, public affairs and employee engagement.”. History tells us otherwise.
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