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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language. Each light color represented the sentiment coming from a different social channel. But being “nice” isn’t just about please and thank you. For example, a tree at Union Station in Toronto, Ont.

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Best Social Media Monitoring Tools

Bill Hartzer

Some of the great things about this social media monitoring site is that it has tools that companies can use to automate their online reputation tracking system. Brands Eye – When it comes to protecting your reputation online, few sites can top Brands Eye. This information can be used to improve products and increase profits.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” Social Analytics.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Sentiment: How much are you willing to automate verse check by hand? • Competitive analysis: How does your brand stack up to the competition? • Joseph | RepuMetrix Inc.

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McLuhan, Socrates and Edith Wharton On Social Media

Socialized

In some cases they are afraid of financial and legal risk, and risk to reputation. The second is that companies who understand social media and social networks can tap into an incredible wealth of consumer data and sentiment. And many doubt whether an investment in such initiatives is justified, which leads us to….

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. 13) Sysomos. Monitor groups, topics, the sentiment surrounding the conversation, and the influence of each post. These tools can help you find out. ” — Inc.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Since then,023% of all Tweets include location data, according to Sysomos. Enterprise customers and agencies are using Infegy's Social Radar ( [link] ) to monitor, measure and analyze brand sentiment (over any date range back to 2007) across the entire social web – not just Twitter. Not an overwhelming participation rate.