Social Media Strategery

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Brand Marketing and the Fair Pay to Play Act

Social Media Strategery

As a brand, are you comfortable entrusting your reputation to an 18-year-old college kid? Now think about how a brand paying you thousands of dollars would feel about those photos of you at that fraternity party at 2am appearing on Instagram. These are college athletes acting like college kids.

Brands 81
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NHL Skating on Thin Ice With Many Supporters Post Lockout

Social Media Strategery

Here are five ways the NHL can start the process of repairing its damaged reputation: Start communicating with fans NOW MORE. Open up communication as soon as possible. Give fans details about the new agreement, what it means to their favorite teams, and how it makes the game better.

Price 99
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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

As we’ve seen time and time again , turning over your brand’s reputation to an intern isn’t always the wisest choice. Sure, there aren’t usually any hard costs required to set up social media accounts, but someone is still had to create the content, engage in the conversation, monitor and manage those conversations, etc.

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Can Corporate Communications Stay in the Spotlight Post-COVID?

Social Media Strategery

As PRovoke Media put it: “…it is painfully clear that the agencies that are surviving best amid this year’s chaos are those that bring industry-leading expertise in such areas as corporate reputation, crisis counsel, public affairs and employee engagement.”. Corporate communications, on the other hand, is too often viewed as an admin expense.

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Social Media is Scary - How to Address Junior Employees

Social Media Strategery

We want people to establish a reputation. We want people to establish a reputation. Fingar stated, Intellipedia. It’s been written up. It’s the Wikipedia on a classified network, with one very important difference: it’s not anonymous. If you’re really good, we want people to know you’re good.

Gov 2.0 56
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Taking the Next Step: Going From a Grassroots Enterprise 2.0 Community to an Official One

Social Media Strategery

The change agents who risked their jobs and reputations to start these networks a few years ago are being held up as innovators and leaders. Conferences , guest blogging over at AIIM , and writing a whole bunch of blog posts. Over the years, “Enterprise 2.0″ ″ has evolved from fringe buzzword to an massive industry.

Yammer 116
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Stop Wasting Years of Your Life, Social Media Strategists

Social Media Strategery

If your goal is to improve your brand’s online reputation, point to the quality of the search results. Build a new key performance indicator chart, one that’s actually tied to your business goals. If your goal is to increase e-commerce sales, show how much traffic is coming in through your social channels.