Proactive Report
OCTOBER 24, 2011
We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. How does this affect the way we write a press release? The press release is available here.).
Techipedia: Tamar Weinberg
MARCH 24, 2010
Don’t make me read a press release to figure out what’s special about whatever you’re trying to highlight. I’ve read so many bad email press releases. Expectations to get “coverage&# in major media are still high, but the old “press release&# tactic is so woefully outdated.
Buzz Marketing for Technology
JUNE 27, 2008
Last year, among office colleagues, irritation at my “transferable&# have laptop-wireless-will-work anywhere. As the Director of Marketing for MicroLink LLC, a small IT company the new social media technolgies are to my advantage. It’s the evolution of what business will become. Great insights. So Chris, YEAH! Zoho Show 2.0
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