article thumbnail

Changes in News Delivery Give New Power to Press Releases

Proactive Report

We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. How does this affect the way we write a press release? The press release is available here.).

article thumbnail

The Marketing Of Things

Twist Image

Whether this lives on to be anything more than a press release with a couple of co-branded contests in chocolate bar wrappers is a whole other story. Anything to get attention. The Internet is being dumped into everything and anything that can be plugged in (or wirelessly enabled). Computers were just the beginning.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Ten “Boring” PR Skills You Need to Have

Social Media Strategery

How many hours does it take you to write a press release? I'm not just talking about using technology like wireless cards, cell phones, and video conferencing. Learn how they work so that you can expedite getting things done when you want to try something new. Manage your time. Can you be productive from your couch?

Skills 120
article thumbnail

How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

Don’t make me read a press release to figure out what’s special about whatever you’re trying to highlight. I’ve read so many bad email press releases. Expectations to get “coverage&# in major media are still high, but the old “press release&# tactic is so woefully outdated.

article thumbnail

Jumping Over a Mountain | chrisbrogan.com

Buzz Marketing for Technology

Last year, among office colleagues, irritation at my “transferable&# have laptop-wireless-will-work anywhere. I do not have the time, resources or money to spend on expensive advertising campaigns, a press release for every newsworthy event, etc. It’s the evolution of what business will become. Great insights.

Cymfony 113