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The Humanization of Search & Why Business Owners & Marketers Should Care

Jason Yormark

It was only a few years ago that people only a land line phone system , then quickly it became one or two connected devices, but now that has evolved into people owning an entire ecosystem of connected devices…phones, laptops, tablets, TVs, even our cars. Digital Future in Focus” white paper. From comScore’s “2015 U.S.

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Who Will Become the Tesla or AirBnB of the Home Category?

Social Media Strategery

It’s no wonder, then, that the “sharing economy” is estimated to be $110 billion (and growing fast), according to a November 2014 Leo Burnett study. In a world where people don’t aspire to own their own homes or even openly despise the idea of owning a car, where does that leave the tool, yard care and appliance markets?

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How to go viral: 9 steps to increase your audience reach

Sprout Social

Social marketers know creating viral posts isn’t their most important goal. Strategic viral marketing boosts brand awareness, increases engagement and builds loyalty. We’ve found that the brands whose viral marketing achieves long-term, sustainable growth follow these nine principles. “Make it go viral.”

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Blog #4: Deep Learning: The Rise of Cognitive Science Technology

SalesChoice

Market Growth Dynamics. The use of cognitive technologies in enterprise software is only part of the overall trend toward increases use of AI in the larger enterprise market. The world is dynamic, fast changing and countries are betting on leapfrogging with advanced AI approaches across all infrastructure platforms.

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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer Social

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. I take three lessons away from this examination: First, if your ad agency is going to come up with a nifty new concept, you have to support it throughout your digital world.

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6 Tips for Building a Successful LinkedIn Company Page

Oktopost

All that should matter to you is that LinkedIn is one online platform that businesses cannot afford to neglect. Consider this: You look at a company’s LinkedIn page and see that: (a) their profile picture is a low-res GIF of their logo and (b) their banner image is a blurry group photo from the 2014 company picnic. Claim Your Headline!

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