Webbiquity SMM

DECEMBER 10, 2013

The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). Nearly two-thirds of North American B2B vendors use white papers to generate leads; 79% of enterprises and 62% of SMB firms.( Michael Brenner ). eMarketer ).

Statistics 207

Statistics B2B Content Marketing 207

Webbiquity SMM

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Feature a newsletter signup box prominently near the upper-right corner of your blog.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

APRIL 11, 2012

a white paper can be re-used as a presentation, a couple of blog posts and a bylined article) and spread the workload among several internal subject matter experts, so one writer becomes overwhelmed. The more relevant your content is to the concerns of your prospective buyers, the more likely it is to be read and shared. Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

DECEMBER 13, 2011

Rather, once you have a network established, use social media to promote “gated” content like white papers or reports, invite followers to register for webinars, and promote your newsletter on your blog and other content pages in order to build a list for lead nurturing. Promoting too blatantly is never advisable.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

MARCH 13, 2019

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” Register for a webinar , a seminar, or a newsletter.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

SEPTEMBER 4, 2012

Already have practice doing it (“long before the social web, [B2B marketers] were publishing newsletters, quarterly magazines and [using] other marketing tactics that map to many key social media marketing methods”). ” eBooks and white papers are complementary. Relationship-based sales.

B2B 185

B2B Social Media Review eBook 185

Webbiquity SMM

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Newsletters. Case studies. Presentations. Product data sheets / brochures. eBooks / digital magazines. Blog posts. Webinars / webcasts. Checklists. Infographics. Research reports / briefs. Product reviews. News releases. Online tools / apps. Guides / toolkits.

B2B 190

B2B Social Media Alltop Marketing 190