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This Week in Social Media – 7/10/2013

Social Media Marketing

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

10 Practical Twitter Tips for Publishers (Adam Sherk): Adam works with some of the biggest publishing media companies on search and social strategy, so his advice here is sound. News Search Engine Optimization Tips You Should Know (Online Marketing Blog): I think that Lee Odden is onto something with these questions and answers.

Marketing 279
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What is earned media? 5 Tips for a successful earned media strategy

Sprout Social

For example, a blog post on your website, a social media post from your account or a newsletter. You can certainly do outreach with press releases but it’s not up to you when or where coverage takes place. Every time you create content for your website, search engines take note. This is where PR work comes in.

Strategy 137
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10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

Organic: These are people who performed a search on a search engine such as Google or Bing, and clicked on your website’s listing in the organic (non-paid) search results. Get our Definitive email newsletter. People followed a link on a different domain to get to you. Returning Visitors.

Metrics 60
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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. 45% said they would use social media if they could use just one promotional vehicle vs. 24% who said they would issue a press release. ( B2B PR Sense Blog ). eMarketer ). eMarketer ).