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Fetching Friday – Resources Mashup & The Science of Productivity

Kikolani

The Top 75 Must-Read Online Marketing Blogs – Last year, I compiled 75 Marketing Blogs that covered conversion, content, email, paid search, SEO, analytics, blogging, and social media marketing. But the press release can still be a valuable online marketing tool. Featured Post.

Mashup 130
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The truth in online health communities

Harp Interactive

Like any company with marketing-savvy, they put in place an aggressive, integrated SEO and social media marketing plan in order to saturate the search engines with “their&# side of the story. They topped it all with a series of electronic press releases. The objective was to dominate Google in order to combat the negative buzz!

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What is earned media? 5 Tips for a successful earned media strategy

Sprout Social

You can certainly do outreach with press releases but it’s not up to you when or where coverage takes place. Every time you create content for your website, search engines take note. If someone’s search query matches up with that blog post you recently wrote, you might show up on the first page of results.

Strategy 137
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This Week in Social Media – 7/10/2013

Social Media Marketing

From the article: "Although consumers are rapidly changing their habits and behavior, marketers still haven''t caught up, prioritizing SEO and paid search efforts above engagement over social media." And consumers are more trusting of customer reviews online - trusting them as much as personal recommendations.

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10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

Organic: These are people who performed a search on a search engine such as Google or Bing, and clicked on your website’s listing in the organic (non-paid) search results. People followed a link on a different domain to get to you. Social: People who came to your site from a social media platform. Returning Visitors.

Metrics 60
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Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

Now check out the options you have for desktop publishing on WordPress, or do what I do and just stick to the web interface. Search Engine Optimization Why the SEO Folks are Mad at You, Jason (Search Engine Land): Danny defends SEO — again. Using Paid Search? Good choice. What are the challenges?

Marketing 144
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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. 45% said they would use social media if they could use just one promotional vehicle vs. 24% who said they would issue a press release. ( Organic or paid? B2B PR Sense Blog ).