Convince & Convert

SEPTEMBER 21, 2010

There’s been a bit of news about it recently. However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

FEBRUARY 25, 2010

ThinkGeek has a robust involvement in social media, with over 68,000 followers on Twitter , 50,000 fans on Facebook and over 11,000 subscribers to their channel on YouTube , which features company-posted videos demonstrating items like their proximity-meter t-shirts and fake-blood-filled, realistically gummy heart for Valentine’s Day.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

FEBRUARY 9, 2010

But, unlike AdAge, I certainly don’t see that as a shortcoming of social media, because the same study showed (as pointed out by the always awesome Shiv Singh ) that our trust in EVERYTHING has gone down. Trust in TV news? Trust in radio news? Lying By the Seat of Our Pants Reexamine the chart above. Trust in newspapers?

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

SEPTEMBER 21, 2010

Lifetime statistics, cross-posting, multiple accounts, etc. Meanwhile, however, I do very much like Facebook Lite , which strips down a lot of the shiny distractions, and gives you a threaded News Feed, birthdays, and events – and that’s about it. If you’re serious about Twitter, this is a great app.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

SEPTEMBER 20, 2010

But yet so many companies are using Twitter as a post-modern headline news service. These are some great numbers, and by great I mean they actually tell a story, I'm sick of statistics for statistics sake. Customers follow you on Twitter not to be informed, but to be interacted with. Wrong approach.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. Although I'd be looking at my YouTube and Facebook search optimization right about now, too. link] jaybaer Indeed.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. Although I'd be looking at my YouTube and Facebook search optimization right about now, too. link] jaybaer Indeed.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. This is a major step in that evolution. (A

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Webbiquity SMM

AUGUST 16, 2010

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. 6 tips for connecting with social media content by iMedia Connection.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

APRIL 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? They're crushing it in the news. I was not aware of the acute Blackberry problems.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

SEPTEMBER 2, 2010

It’s a benefit, not a drawback that (despite what others might proclaim) there is no social media playbook that can taken off the shelf and executed in rote fashion for all companies. Inevitability Sure, we all talk about Facebook and Twitter and YouTube. That’s why social media is so powerful.

Social Media 153

Social Media Strategy Consultant Social CRM 153

Convince & Convert

APRIL 27, 2010

The good news, however, is that Randy is here. Today, I’ve fortunately been upgraded to first class, which happens infrequently because I travel enough to make it exhausting, but not enough to make it rewarding. Randy Lauson is without question the best flight attendant I’ve ever seen. He is without peer.

Social Media 131

Social Media Strategy Airlines Types 131