Social Media Strategies Summit

SEPTEMBER 23, 2022

It’s particularly adept at inserting the school into popular video trends (like dance crazes and viral meme formats): @wustl_official Did you know about these WashU gems? In a study from Nielsen , TikTok users said one of their top reasons to use the platform is “to lift my spirits.” Washington University in St Louis understands this.

Education 162

Education Examples Content Nielsen 162

Hootsuite

MAY 18, 2023

79% of TikTok users say they like it when brands come up with challenges, trends, and memes they can join in with. Data from Nielsen found that globally, an average of 64% of TikTok users say they can be their true selves on TikTok, while an average of 56% of TikTok users say they can post videos they wouldn’t post elsewhere.

Video 112

Video HootSuite How To UGC 112

Buffer Social

MAY 8, 2019

The content Ugly creates is a mix of memes the team produces internally and professionally shot images, but Zenner believes that the amount of money you spend on content creation doesn’t tend to correlate with results. Honestly some of best performing content are the memes that we’ve created internally.

Industry 74

Industry Meme Survey Authentication 74

Janet Fouts

NOVEMBER 7, 2017

According to the Nielsen Trust in Advertising report , 83% of consumers world-wide trust recommendations from friends and family. As often happens with social media, it took on a life of it’s own and became a meme trashing the brand. 66% said they trust consumer opinions posted online. Gareth Bird (@garethbirddj) April 30, 2016.

UGC 87

UGC Report Social Media Nielsen 87

Sprout Social

APRIL 25, 2022

Instagram ad campaigns generate recall that’s twice as high as Nielsen standards for online advertising. Memes thrive on Instagram, especially topical ones. Half of all B2B marketing content is created to generate brand awareness. With Instagram advertising , marketers can use eye-catching content to tap into new audiences.

B2B 123

B2B Instagram How To Marketing 123

Viper Chill

APRIL 25, 2012

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). That’s right, it’s his job to find out find what videos, memes, and stories are hot right now, and make sure Mashable readers see them first.” Seriously, that was it.

Sites 96

Sites Industry Blogger News 96