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#measurePR, Social Media Measurement & Klout

Waxing UnLyrical

Last week’s #measurePR chat was interesting. Well, it’s always interesting, but last week I was teaching a workshop in Houston , and #measurePR was a part of it. Our guest last week was Klout’s Megan Berry , who returned for an encore performance to #measurepr since, you know, everyone’s krazy about Klout.

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#measurePR Recap: The Jenster is Back!

Waxing UnLyrical

Here’s the write up from the #measurePR chat held on May 14: We kicked things off by discussing the new program from Klout, called Klout Experts. This evolution of Klout allows users to ask questions of experts. As always the full #measurePR Transcript, May 14, 2013 is available. Details in this Wired piece.).

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#measurePR Aug. 21, ’12: How Much #kred Does #klout Have?

Waxing UnLyrical

Jen Zingsheim , who periodically guest-moderates #measurePR, was on hand on August 21 to do just this. The August 21 #MeasurePR chat was a fun and lively discussion about a few topics of interest to measurement geeks—including the notorious topic we love to pick apart: Klout. The chat recap of #measurePR on Aug.

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#measurePR: Influence and Social Media

Waxing UnLyrical

Seeing as how Jen Zingsheim has bravely been shouldering the #measurePR burden weight the last few weeks, I thought it only right to ask her to return to this week’s chat… but this time, as a guest. How do you approach measuring influence in social media? You end up measuring to fit the tool.”

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What the #measurePR Community Thinks of 2012

Waxing UnLyrical

Jen Zingsheim guest-moderated last week’s #measurepr chat and provided the following recap and transcript. The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most.

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Influence is Not a Number

Waxing UnLyrical

Here I go again: Klout does not equal Clout. Yesterday Klout introduced “the new Klout.com.&#. My initial reaction (and it’s also in the comment that I left over on the Klout blog post, since I didn’t think it fair to simply write about it here and not comment there as well) is … that it’s very pretty.

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MeasurePR: Why Are AVEs Still Around?

Waxing UnLyrical

[Ed: since I was out last week, the always-wonderful Jen Zingsheim agreed to moderate #measurePR. On July 5, the #measurePR chat discussed AVEs, specifically a Wall Street Journal Numbers blog post that challenges the notion that publicity can be equated with paid advertising. Here's her quick recap. and thank you, Jen!].

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