Social Media Strategery

APRIL 3, 2014

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. Weber Shandwick created MediaCo , a new unit focused on content marketing, native advertising, and digital media buying.

Syndication 103

Syndication Marketing Advertising SEO 103

Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. billion industry.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Strategery

NOVEMBER 24, 2014

I recently had the pleasure of speaking at PRSA Pittsburgh’s Professional Development Day where I spoke about some of the changes that integrated marketing is having on the PR industry. Before launching into your PR ideas, strategies and tactics, ask to see the overall marketing plan. What if (gasp!) PR led your creative ?

Industry 117

Industry Advertising Journal Flickr 117

Social Media Strategery

SEPTEMBER 23, 2013

Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago. Seemingly everywhere you look, there’s content marketing tips, tricks, and hacks.

Google 125

Google Storify Brands Content 125

Social Media Strategery

OCTOBER 27, 2009

Not everything is a marketing opportunity – just try to be a helpful person whom others can rely on. If you’re interested in conducting a marketing call, say that’s what you’re doing. Don’t speak only in marketing-y consultant-ese. For the most part, everyone involved in Gov 2.0

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Social Media Strategery

JANUARY 10, 2009

link] 5 life lessons I learned from social media this week « Direct Marketing Observations [.] Marketing Conversation™ [.] link] Best Internet Marketing Posts of 2009: Social Media, SEO, PPC, Small Business, Web Design, and More » Techipedia | Tamar Weinberg [.] What are you thoughts?

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Social Media Strategery

SEPTEMBER 15, 2014

In an integrated agency, you have to not only understand PR, but also paid media, SEO and SEM, Digital, Social Media, User Experience, etc. ” The hits, the placements, the coverage that gets PR people all excited doesn’t always have the same effect on people who are responsible for the overall marketing campaign.

Team 103

Team Meeting Campaign Metrics 103