Adam Sherk
JULY 12, 2011
Certainly team members that were providing capital or creating the actual product had greater value at that point, and Facebook was doing well through word-of-mouth so a comprehensive PR plan was probably not a primary concern. See FastCompany and The New York Times for more on Hughes.].
Adam Sherk
JULY 15, 2013
It’s really become a big production with a three-day agenda, large stage and space-age theme in the main room. Ross Hudgens – Ross is another smart link builder and content marketer; like Richard his deck was full of specific tactics that are worth checking out. I attended MozCon 2013 last week. But still a strong presentation.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adam Sherk
OCTOBER 18, 2011
Brand and product/service names will be naturally supported so choose a literal, descriptive phrase that matches how people search for the topic. Avoid over-use of “ marketing speak.” But there’s no need to get caught up in making sure it appears X times or represents X% of all words. Press Release Optimization Checklist.
Adam Sherk
SEPTEMBER 11, 2012
To be abundantly clear I am not comparing tech and product teams to Homer Simpson! SEO missteps from well-intentioned editorial and marketing teams are just a common, which is why ongoing training and oversight are needed. “D’oh!” ” Homer Simpson, The Simpsons. SEO mistakes happen often, especially with large sites.
Adam Sherk
AUGUST 16, 2010
Users just “like” the JVC page, submit their email address and then come back every day to “like” the wall post of the day for a chance to win a featured prize (a JVC product). Of course everyone tries to facilitate engagement on their Facebook Pages and increase exposure in users’ news feeds; that’s a basic component of Facebook marketing.
Adam Sherk
AUGUST 11, 2009
Tip #21: Guest List People I want to hear a pitch from, in descending order: CEO, CTO, VP Product Development, Janitor, Brand Marketing Manager. Tip #73: Decoder ring You say: “Google’s entry into this space validates our market.” You pitched me. It was beautiful, but don’t make it more than it is. Tip #49: Where’s the fire?
Adam Sherk
JANUARY 4, 2010
Here’s wishing everyone an interesting and productive 2010. Related posts: How to Identify Your Own Top Trends Social Media Dominates 2010 PR Planning, But SEO Increasingly in the Mix Social Media Super Bowl: Which Team Has More Reach? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.
Expert insights. Personalized for you.
146 
Let's personalize your content