article thumbnail

B2B Marketers Are Humans, Too

Convince & Convert

The brand wasn’t targeting consumers, but transport companies. In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. Visual Marketing Magic. Image via Hubspot.

B2B 60
article thumbnail

Fetching Friday – Resources Mashup, November Discounts & Life on Facebook

Kikolani

Making Money Online / Online Marketing. Affiliate marketing for beginners – an interview with Corbett Barr. How to increase sales with video marketing – interview with James Wedmore on video sales letters and their effectiveness. 21 of the best magazine style WordPress themes.

Mashup 141
article thumbnail

KMWorld.com: What are people searching for and where are they looking?

Buzz Marketing for Technology

KMWorld Magazine. Transportation, Aerospace. EContent Magazine. Looking for possible supplier of marketing collateral. Covering the latest in Content, Document and Knowledge Management. Subscribe to KMWorld. KMWorld & Intranets Conference/Exposition. KMWorld NewsLinks. White Papers. Buyers Guide. Web Events.

Insurance 124
article thumbnail

Social Pros 9 – Christopher S. Penn, WhatCounts

Convince & Convert

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. People joke about marketing ninjas and developer ninjas. Today it’s getting more integrated into the marketing and sales and product. Eric: The stat of the week comes from a February 2012 survey from the marketing magazine B2B Magazine.

B2B 121
article thumbnail

Social Pros 9 – Christopher S. Penn, WhatCounts

Convince & Convert

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. People joke about marketing ninjas and developer ninjas. Today it’s getting more integrated into the marketing and sales and product. Eric: The stat of the week comes from a February 2012 survey from the marketing magazine B2B Magazine.

B2B 121
article thumbnail

How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Marketing IT. Apply today for a FREE subscription to CIO Magazine! To combat this, Brad DeLong, CIO for Orix Capital Markets (a division of Orix USA), seeks out the people he calls the groups "emotional leaders.". IBM Using Chocolate to Capture African Market. Search Engine Marketing. Risk Management. Compliance.

Company 122
article thumbnail

How Brands Can Be Nimble and Authentic with Every Day Crisis

Social Media Strategies Summit

COVID-19 forced marketers to be highly flexible. According to research from Monday.com , almost 98% of marketing teams have changed their strategies in response to the pandemic. Going forward, social media marketers will need to be more agile than ever before. They were transported to multiple teams. We had photos taken.