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Mapping the Brand’s Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. The social graph allows us to create a context for our actions. What are my friends ‘liking’?

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Social Branded Applications – build it once and leverage on several social networks

Buzz Marketing for Technology

Expo Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens). Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!)

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Putting In The Time

Twist Image

to get some serious traction, to truly connect with consumers and build loyalty that pushes beyond trust into the land of credibility, takes a long time (much truer!). brand loyalty. online social network. social graph. social insight. social scale. Back to Facebook. business book. youtube.

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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

Brian: I’ve studied this actually, the idea of social network fatigue. And to counter that law, this was a few years ago, I had come up with my own theory, and that theory was something that I called Social Graph Theory. Is that a sign of the times? Is that a sign that we did it wrong the first time?

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Brain Crack, Innovation, Leadership | Bare Feet Blog

Bare Feet Studios

Twitter had earned that kind of loyalty – and squandered it in the face of new users and more rounds of funding. It’s the brevity, lack of necessity to “friend&# and the fact that it’s free for everyone that defines the quality of the social graph I can develop within it. I’m NOT knocking success.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. million followers on Twitter? Take your email lists, and use Flowtown to determine who within your customer base has a Facebook account.

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks by Brian Solis. You want loyalty? 29 Social Media Leaps of Faith by Heidi Cohen. ” What exactly is a social graph? Social Media Metrics and ROI. 101 Examples of Social Business ROI by Dachis Group.