Convince & Convert

AUGUST 10, 2010

To keep the system from being gamed, it doesn’t work like that. McCann good article on "influence mining" being the next gold rush [link] #social #crm #gist #socialmedia [link] Eric Ludwig RT @SocialMedia411: Why Influence Mining is the Next Gold Rush (Jay Baer): [link] (Brotha you're on it!

Social CRM 134

Social CRM Influencer Klout Social Media 134

Social Media Network Marketing

OCTOBER 15, 2010

Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. It also encourages the existing customer to become the brand ambassador and introduce new members to the system. Social CRM then, must go to the source, not try to bring the source to it.

Social Media 101

Social Media Social CRM Repository Wiki 101

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Tagging contacts in your CRM system requires nothing more sophisticated than one or two multi-select lists on your contact record.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Social Media Network Marketing

MAY 31, 2010

Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. It also encourages the existing customer to become the brand ambassador and introduce new members to the system. Social CRM then, must go to the source, not try to bring the source to it.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

MAY 5, 2010

With free membership open to all women, JaneNation combines social networking with opinion collection. Women are routinely misunderstood or ignored by advertisers despite their unprecedented purchasing power and loyalty to brands that earn their trust. Research + brand community + marketing to women = social media success.

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. That’s a good starter list for Mass Influencers. Good stuff.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 151

Social Media Strategy Consultant Web 2.0 151