Loyalty and Mobile - Social Media Informer

5 Reasons Your Mobile Strategy Isn’t Working

Buzz Marketing for Technology

FEBRUARY 18, 2015

Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.

Mobile

Mobile Strategy Loyalty Advertising

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

DECEMBER 21, 2012

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way.

Mobile

Mobile Marketing Exercises Applications

5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

NOVEMBER 15, 2013

As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases. Rule #5: Cement boots do not create loyalty.

Loyalty

Loyalty Mobile Buy iPad

Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., According to the U.S. million, or nearly one in six Americans.

Mobile

Mobile comScore Insurance Sites

What Moneyball Teaches Digital Marketers About Winning

Buzz Marketing for Technology

SEPTEMBER 27, 2011

As brands adapt to keep pace with the changes brought on by today’s demand economy, the budgets and line items need to demonstrate the same agility in order to stay in sync with consumer trends in our growing social and mobile world. When everyone’s way isn’t working for you, find your own path. We’re card counters.

Marketing

Marketing Loyalty Statistics ROI

Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

NOVEMBER 7, 2012

For example, they can offer experiences more suited to customer needs and wants, they can cross-sell and upsell in-store, online, on mobile, on tablets, even in social, and they can drive more sales than ever before (which they figured out via constant, but relatively straightforward, changes to these sites).

Conversation

Conversation Retail Hubspot Buy

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

OCTOBER 18, 2013

Some place the highest premium on loyalty and trust in a brand or product. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. Consumers today are finicky and want what they want, now. Overall, U.S.

Retail

Retail Discount Loyalty Data

Microsoft’s Future in Digital Marketing

Buzz Marketing for Technology

APRIL 3, 2011

Through interactive elements on websites to the provision of winning digital experiences via mobile, Microsoft is working very hard to help brand connect to customers. Microsoft has powered thousands of dynamic websites including sites like Dell.com, Ferrari.com, Energizer.com, Chesapeake Energy.com and more.

Sharepoint

Sharepoint Microsoft Marketing Content management systems

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

NOVEMBER 1, 2013

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. However, brand loyalty online can be much more fleeting than it is offline. Stop and think about some of the online brands that have your devoted loyalty (no matter what sins they may occasionally commit). Don’t treat every customer the same.

Conversation

Conversation Loyalty Mobile Retail

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

JANUARY 16, 2013

Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. Mobile and tablet revenues will continue to increase. Retailers Start to Love Loyalty Programs - It’s not just for frequent fliers anymore. We know the deal—people are spending, and continuing to spend, more and more online.

Loyalty

Loyalty B2B Retail Mobile

Using Big Data To Target The Right Consumers With The Right Offers

Buzz Marketing for Technology

OCTOBER 10, 2013

The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business. Love Your Loyalty Programs. A better experience leads to higher loyalty.

Data

Data Loyalty Mobile Hotels

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

FEBRUARY 12, 2014

Since the mobile marketplace is extremely dynamic and the mobile consumer is ever changing, don’t become complacent just because you launched a responsive-design site. Moreover, 20 percent of mobile users use it as their primary device. Moreover, 20 percent of mobile users use it as their primary device. touch, swipe).

Apparel

Apparel iPad Mobile Loyalty

3 Reasons Online Customers Never Return

Buzz Marketing for Technology

MARCH 13, 2013

But when it comes to a decline in return customers, blaming a lack of customer loyalty on the competition is the easy way out. And from there, put a plan in place for increasing customer loyalty. Neglecting mobile and tablet. There are many reasons customers will only buy from a site once. Landing page tunnel vision .

Loyalty

Loyalty Compete Mobile Retail

Your Marketing Strategy Needs to Keep Pace with Digital Culture

Buzz Marketing for Technology

NOVEMBER 8, 2013

But as consumers quickly ditch in-store shopping in favor of the speed, ease of use, convenience and massive array of product options made possible by online and mobile devices, a brand’s digital marketing culture matters, a lot. It can make all the difference in customer engagement and loyalty on one level. That’s a big mistake.

Strategy

Strategy Marketing Mobile Loyalty

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

NOVEMBER 14, 2012

Furthermore, when it comes to their websites, mobile sites, apps and CRM platforms, major e-commerce players need to realize that only through a customized combination of multivariate testing, optimization and personalization best practices can they truly begin to reach consumers with personalization that is effective and full of impact.

Marketing

Marketing Retail Conversation Buy

Social Media Informer

Buzz Marketing for Technology

5 Reasons Your Mobile Strategy Isn’t Working

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Trending Sources

5 Ways CMOs Can Master Their Online Customer Experience

Can CMOs Master The Customer Experience For Hispanic Shoppers?

What Moneyball Teaches Digital Marketers About Winning

Four Ways to Evolve Your Online Conversions

It’s Time For CMOs To Tap Into The Power Of Personalization

Microsoft’s Future in Digital Marketing

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

10 Ecommerce Predictions for 2013

Using Big Data To Target The Right Consumers With The Right Offers

4 Lessons from Responsive Design for CMOs

3 Reasons Online Customers Never Return

Your Marketing Strategy Needs to Keep Pace with Digital Culture

Why Digital Marketers Need to Get More Personal

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