Jeff Esposito

APRIL 19, 2012

A case for analytics: If you’re not measuring, you’re not marketing – this is a great read for anyone who likes to talk about measurement and why it is not important; also good read for small business owners and PR pros looking for reasons on the importance of measurement. Is calling someone desperate, desperate?

Instagram 39

Instagram LinkedIn Small Business Analytics 39

Jeff Esposito

FEBRUARY 20, 2013

Marketing in the Round. LinkedIn for Business. Sea of Monsters. The Titan’s Curse. The Count of Monte Cristo. The Storytelling Animal. Freedom is Blogging in Your Underwear. The Hunger Games. Moonwalking with Einstein. The Hobbit. Catching Fire. Mockingjay. Honest Signals. Brewing Better Beer. You Gotta Have Balls. YourService.

Loyalty 44

Loyalty Review LinkedIn Buy 44

Jeff Esposito

JUNE 27, 2011

In 2011 marketers will increase their social media usage by 75 percent ( Brian Solis ). percent of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy ( MarketingProfs ). 97 percent of the top US charities utilize Facebook in their marketing efforts ( UMass Dartmouth ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

JULY 8, 2013

Translation: I don’t understand social marketing, and I’d prefer you to tackle that medium. While I successfully built the company’s blog and social media channels from scratch, those marketing channels went mute after I left the company. Jasin, follow her on Twitter @IowaHawkeyeMeg or connect with her on LinkedIn.

Reputation 47

Reputation Authentication Small Business Social Media 47

Jeff Esposito

MAY 6, 2011

Only downside is that the app is only available on a device that is synonymous with something animals would chow down on and they have ignored the Android market. The Importance of LinkedIn Recommendations – No matter how hard I try, I can’t for the life of me keep up on top of. Hopefully that changes.

Authentication 36

Authentication LinkedIn Conference Social Media 36

Jeff Esposito

JULY 18, 2012

of them are on LinkedIn – not surprising given their role in partnerships and recruiting.8% Sure CEOs should know what is going on within their company and marketing or communications department. Unsurprisingly the usage in this group was quite low: 3.8% of Fortune 500 CEOs use Twitter. of these CEOs are on Facebook.

Social Media 48

Social Media Report Consultant Skills 48

Jeff Esposito

AUGUST 14, 2011

The Klout Score uses data from Twitter, Facebook, LinkedIn, and Foursquare in order to. Jason Mollica is a public relations manager at a strategic marketing and PR firm near Buffalo, N.Y. Since Klout first launched in measurement tool in 2009, they have analyzed influence based on a user’s ability to “drive action.”

Influencer 48

Influencer Klout Foursquare Analysis 48