Direct Marketing Observations

JANUARY 26, 2010

Forget Facebook and Twitter, For B2B, it’s all about Linkedin. How many of you currently use Linkedin in your social media marketing/marketing efforts? How to Fail at B2B Social Media. 4) Speaking of B2B, forget what you just read and read this.

B2B 180

B2B Social Media Case Study Consultant 180

Direct Marketing Observations

APRIL 4, 2011

In the larger picture of the social web though-there is Facebook, Twitter, Linkedin, YouTube and blogs. But we weren’t competing for the same eyeballs and ears, so it didn’t matter. We took the basic concept of a tweetchat and made it our own. But look how different each was from the previous NBT.

Patterns 162

Patterns Hashtag Microsoft YouTube 162

Direct Marketing Observations

JANUARY 17, 2019

Couple that with how Linkedin is now being used on an every-day basis, the evolution of Instagram, and the rapid adoption of Snap, and the choices and the ways that consumers want to communicate, have never been as diverse and complex. They are nearly unrecognizable.

Social Media 189

Social Media Marketing Social Networking Compete 189

Direct Marketing Observations

JULY 20, 2011

Let’s say you currently use Facebook, Twitter, Linkedin, Ping, and half a dozen lesser social enabled sites. Google is hoping, asking, assuming that maybe you want to leave Facebook for a “better&# experience. Google is betting on you willing to reset your “socialness&#. Someone has to suffer, someone has to lose.

Google 156

Google Yahoo Apple Social Networking 156

Direct Marketing Observations

NOVEMBER 2, 2012

Does Facebook, Twitter, Linkedin, Youtube, Tumblr, WordPress, Posterous, Typepad, Flickr and Evernote amongst others, charge to use their platforms at an entry level? It’s actually been gasoline on an open flame.

Posterous 162

Posterous Tumblr Flickr WordPress 162

Direct Marketing Observations

JANUARY 31, 2024

In other words, you must ask yourself (and your internal teams) if creating a TikTok video on cell and gene therapy geared towards chief scientists really going to have the same impact as a gated white paper offered up on LinkedIn. In our example above we mentioned chief scientists who hung out on LinkedIn. What is good content ?

Industry 146

Industry Social Media Biotechnology Marketing 146

Direct Marketing Observations

JULY 12, 2010

If they can’t get Twitter right, does this mean that their Facebook strategy and or their blog, or Linkedin strategy will be any different? One of the lists this particular company is on is called, “Spammers that follow me&# …Nice, That’s the kind of promo I want others to see!

Consultant 159

Consultant Company Social Media Remix 159

Direct Marketing Observations

JULY 19, 2010

Social media sites that are currently supported include, Facebook, Twitter, MySpace, LinkedIn, FriendFeed and Flickr. Linkedin is a business networking network and Live Messenger is say for your customers or something like that. Linkedin vs. Twitter vs. Facebook vs. Myspace. But what if each network has specific audiences?

Social Networking 162

Social Networking Aggregator MySpace Yahoo 162

Direct Marketing Observations

MAY 20, 2011

It’s sexy to say that the recent valuations of social networking companies and platforms is very similar to the dot com bubble valuations. Except, it was easy to see back then ( or is that now?)

Social Media 176

Social Media Social Networking Buy Sites 176

Direct Marketing Observations

JANUARY 25, 2019

Here’s a list of contenders/pretenders “other” than Twitter, Instagram, LinkedIn and Snap, in no particular order. However, if you had told those 35 million users that eventually AOL would be deemed irrelevant in less than 10 years, they might have laughed. So what is currently out there that might replace Facebook?

Facebook 170

Facebook Social Networking MySpace Comparison 170