Mindjumpers

NOVEMBER 16, 2012

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program.

Report 216

Report Content Marketing Nielsen 216

Mindjumpers

AUGUST 6, 2012

Klout has probably been in the centre of this discussion, the service trying to determine a person’s influence by scoring different attributes around a person’s profile. More and more companies are starting to use the Klout score from for instance a job recruitment perspective. Competitors to Klout are now seeing the light of day.

ROI 199

ROI Klout Data Influencer 199

Bill Hartzer

MARCH 5, 2013

Talk to others online (real people) on Twitter, on Google Plus, on Facebook in an effort to build up your Klout score. I’ve written an extensive white paper telling you all of the steps you need to take to make money or “monetize” your social media presence online.

Influencer 146

Influencer Social Media Domain Name Klout 146

Webbiquity SMM

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Here are 20 ideas. Generate webinar registrations. Gather market intelligence.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

MAY 20, 2014

In articles and white papers, for example, you may want to begin with a bulleted summary to immediately catch their attention with relevant ideas and figures; this way, if they only have time to skim, they know what interesting points to look for.

Engagement 144

Engagement Content Klout Groups 144

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. I’m not looking at Klout scores. That’s for sure. Eric: That’s really cool.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. I’m not looking at Klout scores. That’s for sure. Eric: That’s really cool.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114