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Tool Tuesday: PostRank Analytics

Akamai Marketing

Enter: PostRank. In short, PostRank endeavors not only to show you how much TRAFFIC you got, but how many times a particular post was talked about. There are several tabs within PostRank, each designed to give you a unique view of the data. It isn’t that we need a tool that does everything.

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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

Rather than paying rapt attention to the number of Twitter followers you’ve corralled, instead look at your Klout score. Klout is an online influence gauge that combines several data points (followers, retweets, clicks on links, etc.) PostRank Analytics solves this problem. Are tweets more important than Facebook shares?

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The 4 Marketing Metrics Mandates

Convince & Convert

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it.

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How does your brand look on social media?

Janet Fouts

Looking for a job in marketing? Postrank Analytics. Looks at your blo, Facebook, Linkedin and Twitter presences and rates you by your apparent influence, activity level and authority on topics you frequently discuss. disclosure: I’m listed as a Klout influencer and have received Klout perks.) Peer Index.

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Weekly Roundup: Refreshingly Different

Waxing UnLyrical

Delegating email with Gmail , from Duct Tape Marketing. India’s Twitter , from Inc.com. In defense of Klout , by Tac Anderson at New Comm Biz. Why: Klout’s taken a lot of beating online recently. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Blink The thing with social networks, particularly one such as Twitter, is that the streams move so fast, you barely notice someone’s absence. Someone’s Klout score is not necessarily reflective of that person’s “real&# (i.e. Now you see it, now you don’t. Click here to try reconnecting the live stream. |

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Successful Blogging for Small and Medium Businesses

Akamai Marketing

Then measure it.You can use Google Analytics, PostRank or even (GASP!) Think beyond the marketing team. Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? Determine what the benefits to blogging will be. Are you trying to create community? Then live it.