Social Media Strategery

JULY 18, 2012

Bringing Klout to the Enterprise? Unfortunately, despite all the criticism of tools like Klout on the open Internet, there seems to be a demand somewhere for tools that reduce actual people and relationship to numbers. Get ready for the interns to become more influential than your C-suite. TeamFollowBack appears on internal networks.

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Klout Influencer Collaboration Social Networking 124

Convince & Convert

JANUARY 26, 2012

Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. Ridiculous.

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Klout Committee Hosting Storify 121

Twist Image

JUNE 3, 2012

Schaefer over at Grow Blog recently published his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of social scoring an individual consumer's true influence in the online channels. digital marketing. marketing podcast.

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Klout Influencer Social Networking Issues 75

Akamai Marketing

JULY 6, 2011

Talk about making Twitter Karma work for you! Klout kares about your followers: I’m not personally a fan o f pursuing the almighty Klout score , BUT, if you are, one of the aspects of Klout that is fairly easy to game is the fact that if you have high-Klout followers, your Klout score increases.

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Klout Twitter Creative Commons Facebook 221

Waxing UnLyrical

MAY 29, 2013

Here’s the write up from the #measurePR chat held on May 14: We kicked things off by discussing the new program from Klout, called Klout Experts. This evolution of Klout allows users to ask questions of experts. Details in this Wired piece.). As always the full #measurePR Transcript, May 14, 2013 is available.

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Klout Analysis Influencer Conversation 225

Kikolani

MARCH 18, 2013

This week, I had the privilege of taking a new Twitter tool for a spin. Nestivity (currently in beta) takes your Twitter engagement to a whole new level by encouraging people to engage in conversations and making those conversations easy to follow by placing them in a threaded discussion form. Build your Twitter following.

Engagement 167

Engagement Twitter Klout How To 167

Jason Yormark

OCTOBER 27, 2011

Round up as many Facebook friends and Twitter followers that you can! You would literally think it was a zombie outbreak the way people are responding to the latest Klout score changes. I work in social media, and my Klout score has absolutely ZERO influence on the clients I work with, obtain, or my career path quite frankly.

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Klout Comparison Influencer Hosting 277

Jason Yormark

OCTOBER 27, 2011

Round up as many Facebook friends and Twitter followers that you can! You would literally think it was a zombie outbreak the way people are responding to the latest Klout score changes. I work in social media, and my Klout score has absolutely ZERO influence on the clients I work with, obtain, or my career path quite frankly.

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Klout Influencer Comparison Hosting 254

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms.

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Strategy Klout Marketing Overview 213

The Realtime Report

DECEMBER 31, 2013

Here’s a look at our top ten stats posts (ranked by traffic) from 2013, including Twitter, Facebook, Google+, LinkedIn, Instagram, Vine and plenty of influence marketing. B2B Lead Generation: Twitter Outperforms Facebook, LinkedIn By 9-to-1 (Jan 30). 5 Vines Are Shared Every Second On Twitter (May 15).

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Klout Social Media Statistics Tumblr 144

Akamai Marketing

APRIL 30, 2009

Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Everyone is doing it. Ah, events.

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Eventful Twitter Klout Policies 116

SocMed Sean

JULY 8, 2012

Not that we have to please everyone, but if there are a lot of folks who are irritated by a specific behavior (ahem…auto-direct messages on Twitter), we might think twice about engaging in that behavior via our personal or business social media channels. Auto-DMs on Twitter. So…here they are. 25 social media pet peeves.

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Social Media Klout Creative Commons eBook 279

Firebelly

OCTOBER 9, 2012

A Klout score, while controversial to many, is becoming more mainstream and carrying more weight in the real world. Get the latest scoop in today’s must-reads: Klout in the Classroom: Grading Students on Social Media Use. Klout Would Like Potential Employers To Consider Your Score Before Hiring You. Why Klout is doomed.

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Klout Hotels Microsoft Class 176

Mindjumpers

AUGUST 6, 2012

Today is the launch of a new interesting product ‘Social Marketing Automation Suite’ from Awareness Inc., focused on helping marketers transform social data into a measurable ROI. More and more companies are starting to use the Klout score from for instance a job recruitment perspective. More about that further below.

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ROI Klout Data Influencer 199

Direct Marketing Observations

NOVEMBER 4, 2011

A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s). Do you believe in the Klout score? I’m surprised that there are still marketers out there hanging their hat on a metric based on total numbers only, but there are. of direct ticket sales.

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Klout Facebook Metrics Engagement 206

agora pulse

JUNE 20, 2017

There is some very real talk about Twitter offering a paid subscription to power users which would be contained within TweetDeck. ManageFlitter is certainly a useful Twitter management tool for brands with multiple channels and those looking for better analytics, something TweetDeck never really provided. image source. The Verdict.

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Tweetdeck Klout iPad iPhone 131

Waxing UnLyrical

NOVEMBER 21, 2011

I’m being challenged to a battle of egos by a stranger on Twitter: “@pierreloic your Klout Score is 33 (I’m a 51). Check out your @klout profile today.”. She’s after all “a 63″ and the Klout resident expert on all things bacon and Kim Kardashian. Guest post by Pierre-Loic Assayag.

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Klout CPI Foursquare Influencer 207

Webbiquity SMM

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. Director of Sales for @ klout. What is it?

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Twitter Pharmaceuticals B2B Biotechnology 279

The Way of the Web

SEPTEMBER 29, 2011

Like a lot of people, I’m registered on both Klout and Peerindex , which both attempt to track my online influence in slightly different ways to give one overall score which can be compared to others in my areas of interest. Measuring influence or just tracking loyalty? and Flickr. Empire Avenue: A third way?

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Klout Loyalty Social Networking Influencer 49

Waxing UnLyrical

AUGUST 31, 2012

Well, recently Gini Dietrich invited Lindsay Bell to dinner via The Twitter. I mean, they chose “Manwich” for their Twitter handle. Forget Klout. So you see, you don’t have to have a Twitter account to find immense value in The Twitter for your business… but you do need to be listening.

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Twitter Flickr Klout Case Study 154

Twist Image

FEBRUARY 19, 2012

Schaefer over at Grow Blog is about to publish his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of scoring an individual consumer's true influence in the online channels. Is it how many people follow someone on Twitter ?

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Klout Marketing Influencer ROI 81

The Realtime Report

DECEMBER 12, 2012

million times a month , and that’s just on Twitter. Amplfy goes way beyond using a one-dimensional Klout score to rank influencers. Step one is obviously to monitor the conversations–Amplfy monitors Twitter (via Gnip), Facebook (public posts) and blogs. The Fortune Global 100 companies are mentioned 5.6

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Social Media Management Influencer Platform Social Media 191

Convince & Convert

MARCH 29, 2013

Matt Thomson, Klout @daddymention. Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product.

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Klout Curation Social Media Analytics 129

Kikolani

JULY 18, 2011

Tired of all the tricks of the trade advice when it comes to finding quality people to follow on Twitter in the hopes that they will be interested in your tweets and follow you back? Simply answer these questions, and do the following to build your network with quality Twitter followers. Do these Twitter following strategies work?

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Twitter FeedBurner Klout Blogger 153

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it.

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Metrics Postrank Klout Marketing 127

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 However, finding the right influencer marketing tools can be a major challenge.

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Influencer Tools Marketing Klout 76

agora pulse

JULY 13, 2016

Whether you’re promoting baby products, books, food products electronics, makeup or clothes you need to be able to relate to the Mom market. So here’s the problem… if you’re not a Mom how can you tap into this captive market on Twitter Moms without looking like an imbecile? Follow The Right Twitter Accounts. UrbanMommies.

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Twitter Hashtag How To Klout 60

Small Business Mavericks

JULY 21, 2011

Klout users will recognize the metric known as “true reach.&# Even if you don’t use Klout but are active in social media, you might have heard the term. For instance, if you follow 100 people on Twitter and each of them follow 100 people, your potential audience is 100 X 100, or 10,000 people. But what does it mean?

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Klout Metrics Social Media Activities 161

Bill Hartzer

NOVEMBER 1, 2014

Reddit AMA, Ripoff Report, Klout, and Duane Forrester Leaves Bing. I did a Reddit AMA (Ask Me Anything), Ripoff Report’s home page was removed from Google, I don’t trust Klout, and Duane Forrester has left Bing as their Webmaster Liaiason. I Can’t Trust Klout. I have a few interesting updates this week.

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Klout Reddit Software Report 84

Koka Sexton

DECEMBER 22, 2012

.” The criteria used to benchmark each individual’s impact within the sales space was: Social media presence – Twitter/ Facebook/ Klout score/LinkedIn authority. And not least, a commitment to continually advance selling and marketing practices. Active engagement with recognized resource sites.

Influencer 81

Influencer Klout Marketing eBook 81

Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). Six Twitter Metrics. Klout and Kred scores). Klout and Kred scores). Most of these are easy and free to track. Nine Blog Metrics.

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Social Media Metrics ROI Klout 194

Akamai Marketing

FEBRUARY 22, 2011

All of these are things you can set on autopilot with the help of a 3rd party, but you can not do it directly from Twitter. Welcome Direct Messages are both a useful tool and the bane of the Twitter existence. A DM is essentially a private message within Twitter; the person whom your sending the DM to has to be a follower.

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Tools Klout Policies HootSuite 163

Convince & Convert

AUGUST 3, 2011

This is an interview I did with Klout for their Klout Stars series , where they ask “influencers&# about their background in social media. I moved out of that industry into digital marketing in 1994. I love social because it’s the perfect combination of online marketing and retail politics.

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Influencer Klout Retail Curation 127

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

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Tools Tips Marketing Social Media 277

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Because, chicken.

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Social Media Automotive Klout Flipboard 160

Buffer Social

MARCH 6, 2017

Where do you turn for meaningful stats on your social media marketing ? With Buffer’s free plan, you get all the major engagement stats for every update you post on Facebook, Twitter, Google+, and LinkedIn. One of our favorite Twitter tools , Followerwonk shows you detailed breakdowns of your followers and activity.

Analytics 111

Analytics Social Media Tools Klout 111

Ari Herzog

AUGUST 25, 2011

Danny Brown presents a solid argument that Klout , a social influence website, should never have created a profile for my friend Naomi without Naomi authorizing its creation. Yet, because she has a Twitter account, Klout assumed she would want a Klout profile — and here it is. Hear, hear! But that's.

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Klout Review Skills Hosting 114