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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. In terms of rate of response, the simple SMS dominates the market. A few statistics….

SMS 187
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Get Your Business Moving: 9 types of Mobile Marketing

Harp Interactive

More and more businesses are realizing the potential of mobile devices as a viable medium for call-to-action advertising. And don’t think cell phones are the only mobile medium worth considering. There is a plethora of technology that offers mobility and convenience to its users who are embracing this new lifestyle wholeheartedly.

Mobile 315
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The Mobile Imperative

Twist Image

There's a sad truth about mobile, but I don't want to hear it. Making things even more complex are the telco companies who are still charging confusing fee structures for mobile data. It's hard to convince a large brand to think about mobile when they just don't see the uptake and motion from the consumer. who knows?).

Mobile 105
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Will India See a Rise in Digital PR?

Waxing UnLyrical

With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers.

comScore 199
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

“They really need to sort this process out or they are going to end up losing developers to other platforms, which make it a lot easier to get an application approved and have more transparent processes,” explains Roland Hutchinson of Geeky Gadgets. Death to the App Store via HTML 5 Some have begun bypassing the App Store entirely with HTML5.

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Omnichannel customer experience: exploring seamless customer journeys

Sprout Social

Consider integrating multiple technologies like customer relationship management (CRM) systems, marketing automation tools, omnichannel communication platforms, and data analytics. Use automation software to automate and optimize your omnichannel marketing campaign across different platforms. Phone chat, sms messaging, or video chat.

Loyalty 119
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Top 12 Sales Enablement Tools

Oktopost

There are many software platforms designed to support sales enablement. Most of these tools integrate with CRM platforms to leverage customer data, business intelligence, and AI-powered analytics to match individual leads with the content they will find most relevant. Top 12 Sales Enablement Tools. Salesforce Sales Cloud.

Tools 78