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11 best social media listening tools

Unmetric

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on. G2Crowd Rating: 4.5.

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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

million users, marketers and PR professionals can use Waze to obtain valuable information, especially during a crisis. Based upon the data they found on Waze, FEMA and the White House informed the public which gas stations had fuel during the gas shortages and power outages. With more than 18.5

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

A handy way to supplement your email contact list with information about those prospects from the most popular social networks. Discover what information is available about a potential future boss or employee. A powerful people search tool. Find long-lost acquaintances, extended family members, or a future love interest.

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Best Social Media Monitoring Tools

Bill Hartzer

Maestro, TNS Cymfony’s third generation listening and influence driven platform, makes integrating innovative technology with expert analysis easy, yet provacatively informative by helping to identify the people, issues, and trends impacting business – both online, and off.

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7 Tactful Ways of Facing The Horrors of Digital Marketing

Webbiquity SMM

You’re on a vacation, enjoying the warmth of the sun while you’re idling by the beach, sipping your piña colada when you received a call from your manager or team member who informs you that a social media crisis has blown up and they need your help right away. Image credit: Skitterphoto via Pexels. The solution. Horror #3: The Faulty Email.

Marketing 100
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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.”

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

• On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Second – Are there any special types of information you’ll need? Sentiment: How much are you willing to automate verse check by hand?