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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Share this on LinkedIn. Share this on Mixx. Tweet This!

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Best Social Media Monitoring Tools

Bill Hartzer

Maestro, TNS Cymfony’s third generation listening and influence driven platform, makes integrating innovative technology with expert analysis easy, yet provacatively informative by helping to identify the people, issues, and trends impacting business – both online, and off.

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The Trouble With Social Media Listening

Janet Fouts

Scout Labs , Attensity or SM2 with the eager and genuine intent to start listening for their product or brand. Let me tell you, you’ll get a lot of information on pretty much any topic you choose, and it can quickly overwhelm. Lots of people sign up for one of the amazing social media listening platforms like Radian6.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

She’s an informative and prolific Twitterer, and active in Twin Cities social media. Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. Entertainment Network. Amy Nelson. AmyPioneerPress. Amy serves as social media editor for the St. Ardath Albee. ardath421. Connie Bensen.

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5 Social Media Tools for PR Professionals

Proactive Report

And there are several good monitoring tools: Radian6, Filtrbox, Trackur, SM2 and eCairn. Set up a custom page at MyAllTop.com or use the latest premium version of NetVibes.com. Take a look at a sample dashboard here.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

• On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Second – Are there any special types of information you’ll need? How frequently will you need to create reports or check the filters? Thanks again Katie.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Influential voices like Olivier Blanchard and Jacquie McCarnan present formulas and methods for ROI calculation, while Steve Goldman contends that social media ROI can’t be measured in isolation, and Jackie Cohen reports that more than a third of CMOs still have no idea whether or not social media marketing is producing any ROI.