Webbiquity SMM

NOVEMBER 8, 2011

Vocus and Cision are both powerful and popular PR monitoring and management systems. Among their features: • An extensive database of professional journalists and social media influencers, with biographical information. User Interface Cision: C- Vocus: D User experience, unfortunately, isn’t a strength of either system.

Vocus 185

Vocus Radian6 Tools comScore 185

Webbiquity SMM

OCTOBER 13, 2010

I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Andy Beal and his team have built a nice tool that’s garnered favorable reviews from TechCrunch and other prominent tech sites. Social Mention.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? The tools, briefly reviewed, range from the obvious (e.g., Vocus and Cision ) to the obscure ( Butterfly Publisher ). How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? Pitching on Twitter?

Press Release 194

Press Release Tools Tips Vocus 194

Webbiquity SMM

AUGUST 23, 2010

My own thoughts (for what they’re worth) on the matter are that: • It’s challenging to measure the true ROI of social media activities with any precision because social media is as much (if not more) about influence than direct action. ROI: How to Measure Return on Investment in Social Media by Social Media Today.

ROI 193

ROI Social Media Vocus Metrics 193

Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. I like Vocus for some things and radian 6 for others.

Metrics 28

Metrics Review Social Media Video 28

Webbiquity SMM

JANUARY 6, 2015

How can PR pros use social media tools to identify and connect with key influencers? Guides to PR and Influencer Research. 8 Powerful Influencer Research Tools That Get Results by Blogging Wizard. **5 How to Use Social Influencers to Build Your Brand by Inc. What do PR pros need to know about SEO?

Press Release 100

Press Release Tips SEO Influencer 100