influence Survey Related Topics 
Social Media Strategery
JANUARY 20, 2014
Those “influencers” you’re always trying to reach? They’re realizing their influence is in demand and that it’s not cheap. According to a recent IZEA survey , 61 percent of marketers have paid someone to mention their product, and that number is only going to rise in 2014. Paid sponsorships.
Social Media Strategery
APRIL 3, 2014
According to a recent Forbes survey , 68% of CMOs and marketing executives put integrated marketing communications ahead of “effective advertising” (65%), when they were asked what the most important thing is that they want from an agency. And increasingly, the clients don’t care about these artificial lines of demarcation either.
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