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One week until Social Capital Ottawa

Sherrilynne Starkie

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community.  It takes place next Saturday, June 1st at Algonquin College. Social Capital Ottawa. Using social media for research: Social Capital 2012. Social Capital Ottawa. Book here.

Social Capital Ottawa

Sherrilynne Starkie

Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here.  It’s a community that continues to grow and learn that’s why it supports the 2nd annual Social  Capita l conference taking place later this month.  With ‘Are you social?’ Related articles.

Social Capital and Turning Tables

Spin Sucks

The issue isn’t about bad pitching; it’s about a poor understanding of the concept of social capital ; giving vs taking. They build social capital because they love making connections and sharing their knowledge. Social Capital and Turning Tables originally appeared on Spin Sucks on September 21, 2011. It’s the nature of the publishing business.

Ottawa: Social capital conference | Sherrilynne Starkie

Sherrilynne Starkie

Don’t Squander Your Social Capital

Janet Fouts

Social capital is one of the new buzz words of the decade. Tara Hunt calls it “ Whuffie “ Whatever it is, the better your social capital the more likely it is your followers will take action. It’s natural for you to get excited when somebody with a huge amount of perceived social capital responds to something you said. Take a look at your own social network.Who is engaged and answering questions, promoting others and actually involved in discussion? Those are the ones with social capital. Numbers game. This is key.

Using social media for research: Social Capital 2012

Sherrilynne Starkie

The Social Capital 2012 conference took place on Saturday in Ottawa and more than 220 people turned up to share and learn about the latest in social media thinking, issues and technologies.  One highlight was Kelly Rusk’s session on using social media for research.  mel_coulson : automated sentiment analysis doesn’t measure sarcasm in social media.

14 step bare-bones guide to influencer outreach

Janet Fouts

Lots of people will tell you  ”Social Media Influencers” are the  key to social media marketing  but what does that really mean? Now, should you want to locate the influencers in your particular space, here’s the bare bones guide to social media influencer identification: Define the key topic(s) you want to locate influencers for. Retweet a few things?

Why you need to build your Social Capital?

Buzz Marketing for Technology

What it means is that your Social Capital will be a very important asset to you. see an Avaya colleague of mine - Jim Keenan’s blog post - Why Your Social Graph Will Be Worth as Much as Your Home ) What currently looks like islands of Social activity in various Social Networks will begin to control your life – the jobs you get, the schools you go to.

The Spin Sucks Inquisition: Karen Wilson

Spin Sucks

By Gini Dietrich Four scores and 20 year ago, I met one Karen Wilson in Ottawa at the Social Capital Conference , where I was a speaker. FollowFriday follow Social Media daring greatly inquisition quickstart autism socap conference Social Capital Conferenceremember how nervous I was when she picked me up from the airport. But I had no reason to be nervous.

Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa   I moderated rountable discussions on analytics and digging deep to gain real insight.  It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial. Social Media Analysitcs (Photo credit: cambodia4kidsorg). This is smart thinking.


Myrland Marketing

Another critical component we must consider, and which is increasingly possible today because of Social Media, is the importance of building equity in [.]. Branding Social Media Uncategorized Brand Brand Advocates Brand Equity Business Consulting Law Firm Lawyer Legal Marketing Marketing and Advertising Professional Services Social capital Social Media ConsultantYesterday, we talked about being confronted with unexpected negative publicity, and that we need to get all the right people around the table to talk about the what-ifs, and to prepare for them.

Ways to spend your Social Capital

Buzz Marketing for Technology

If you read the last two blog posts on Social Search could it be a Google Killer and When is Amazon go Social , you would begin to get a glimpse of the web in the next 24 months. Websites will also present themselves very differently if you use your social profile on them though Facebook Connect. Bottom line is you should build your Social Capital now before you need it!

5 Social Business Predictions

Engaging Brand

Social business in the future will not be about products or services, it will be about connections. Social capitalism will link  put emphasis on the role of business within society. Social business will have assets and liabilities.but these will mainly be in the connections and talents they have access to.rather than in machinery. Social business will work with the customer rather than for the customer or to the customer. Social intelligence will be about seeing how people, ideas, connections fit together to add value to the world. .

The Attention Economy is Distracting Me

Direct Marketing Observations

Aren’t all of those social buttons just surface level engagement triggers that require little or no engagement by the user and the recipient? It’s just that we’re so desperate for good social data, that we’re willing to create, support and proactively use a somewhat worthy and somewhat hollow metric that is  The Like , The RT, The Endorse and T he Favorite.

It's not about networks, it's about networking

Engaging Brand

If we are to really harness the power of social media , if companies are truly committed to helping society with a new kind of social capitalism then we need to ensure that networking is more than a mirroring of real world social connections. Social Media Social Networking social capitalism social media social networking world wide webWe keep hearing that the world is networked through the Internet , people are networked through connections, data is connected to humanity through the world wide web.

Fans, Followers and Ecosystems: Retention Beyond the Customer Matters


It looks more like a very badly drawn inverted pyramid with several entry and exit points, bulges filled with people that might never buy but are interacting with us, anyway, because they like our content, email newsletters, social media activities and whatnot. Nurturing fans, connections and social ecosystems. It also includes customers and social spheres. What is a customer?

Is Your Goal Right for Social Media?

Engaging Brand

That dream may be living within their means, it may be to improve their life, to learn, to increase their social or cultural capital. The problem - especially with social media marketing - is that brands see connection as their goal. because it is through this belief that they will move from a consumer of your social media a buyer of your product or service. .

Show 354 - Why Should Anyone Buy From You

Engaging Brand

How trust is social capital. Have marketing and advertising got a role to play in developing a new social capitalism. Pod Casts justin basini why should anyone buy from you trust social capital advertising marketing podcast leadership podcast anna farmeryShow 354 of  The Engaging Brand leadership and marketing podcast  is ready  just for  you. They discuss.

Buy 11

Best Webinars of 2014

Spin Sucks

Since watching this webinar, Lindsay has been all about social proof for everything we do. Intranets, Internal Communications, and Building Social Capital. In the fourth of the best webinars of 2014, he helps you build a case to get your organization to adopt social media as part of a company-wide culture shift. Call it social business. So there you have it!

Why We Still Fight Over Social Media and Content Marketing


A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. And the same goes for social media (marketing). If you follow a bit what’s going on, you’ll even find genuine fights over who’s right and who’s wrong about this or that in content marketing or social media marketing. It’s about PR, reputation and social capital.

Ottawa’s Capital City News

Sherrilynne Starkie

A couple of weeks back Ottawa saw the launch of a new local community newspaper, Capital City News.  My social capital in Ottawa. Produced by Sun Media as a grass roots publication, the newspaper is published in weekly neighbourhood variants across the region. News (Photo credit: Wikipedia). Related posts: Canada is world’s No. brand. Creative PR: Eating a Ford.

News 37

8 use cases for social media and associations


In case you missed them, or want them all in one handy link, here is a nice roundup for you of our Social CRM Use Case series , which was originally created for the Avectra blog. ROI and Social CRM Use Case 1: Using LinkedIn for Member Recruitment. Social CRM Use Case 2: Socializing educational content for member retention. And why is this important, you ask?

Twitter’s Biz Stone speaks at CIRA’s AGM

Sherrilynne Starkie

He told the crowd made up of Internet geeks, social media enthusiasts and business professionals about how Twitter was born in 2006.  At the time his business associates weren’t convinced of the usefulness of a tool that would let friends communicate through only short text messages. Using social media for research: Social Capital 2012. Photo Credit: CIRA.

The Anatomy of Viral Content


Most people join social networks to they can interact with people they know, not with a brand. Social Social   media fosters a group/herd mentalit y — you learn from and are recognized by your peers, and you rely on them for a sense of belonging. Be sure to include: Easy-to-use social sharing buttons for the major social sites. Define ourselves to others. Video/audio.

Using word clouds in communications analysis

Sherrilynne Starkie

Related posts: Using social media for research: Social Capital 2012. Social media in call centres. Three biggest myths of social media. Featured Headline Marketing public relations Analysis Ottawa Social Media strategy Tag cloud WordleAccording to Wikipedia a word cloud is a visual representation for text data, typically used  to visualize free form text. 

The Future of Work: A Manifesto


We all have the social capital to help fix that. Work involves social respo­nsibility. **­ *. The new human workplace therefore has a respo­nsibility for social good. **­ **. This is long but I thought I’d post the whole thing here first, before eventually breaking it up into smaller posts later. The future of work starts right here, right now. There­fore: I.

The Power Of Imagination

Twist Image

caught myself having this feeling and found myself wondering when was the last time I felt this way about a brand in the social media channels? When was the last time that a consumer review or someone with social capital. Great advertising does many things that social media will never compete with. What this commercial reminded me, is that advertising does something that social media has yet to do: fosters a sense of persuasion through imagination. Social media is very practical and powerful. online social network. social capital.

IABC Canada: the big shift

Sherrilynne Starkie

Ipsos Public Affairs conducts corporate reputation and social research around the world. Social capital Ottawa. Ottawa’s Capital City News. Featured Headline Ottawa public relations Canada Darrell Bricker IABC PR Social MediaBricker said that we are in the midst of a transition to a new Canadian mindset. Old Canada was about English and French.

Marketing Is Dead

Twist Image

Does that mean that social media and digital media has not disrupted the model or added new layers and opportunities? Does it mean that newer components like community management, engaging influencers, building social capital with customers, and engaging with consumers in more collaborative ways (the four core pillars that Lee argues have put the death knell on traditional marketing) hasn't changed the game? Not all brands are social. social capital. social media. It's a great blog headline that will get a lot of attention, right? But they are.

Secrets to Social Branding Success for Small Businesses

Blue Focus Marketing

Welcome to the social media conversation of 2013, where business and marketing communities have accepted the why of social media, and now they have begun asking the how. Everywhere we look, small businesses are ready to go social, but many of them are wondering where to begin. With so many social media options staring them in the face, choosing the right path can be daunting.

From Living in a Van to IBJ’s “Forty Under 40?: The Daniel Herndon Interview


Where does social marketing fall into your approach? The greatest capital that any business has is their human capital, often used to refer to employees. To me this also includes social capital, meaning your customers that believe in you. We always consider the social element in marketing campaigns. ” — Daniel Herndon. Scalable. Facebook. Sushi.

Why I Started Social Selling

Koka Sexton

Several months ago I had the opportunity of being on my second Salesforce Live broadcast “ Using social connections to turn prospects into customers “ Truely an awesome experience. Over 30,000 people streamed the broadcast and the engagement on social media was amazing. ” and “what made you think about social media for sales?” 100% every day.

How a Tweeting Town Can Revive a Community

Shift Digital

What makes me passionate about my job is my belief that social media can help bring back the small town feel we lost along the way. believe it can happen, but what it will take is educating small business owners about this shift in business and how to use their social capital as their competitive edge. grew up near a small town in Florida named Clermont. Help People.

Three Tips to Becoming an Early Adopter

Spin Sucks

Fast-forward a few years and this thing called social media is establishing its roots. In the beginning it was evident these socially tied web 2.0 Many extremely successful social capital based brands have risen to the surface, and many others will continue to pop up along the way and you could just as easily be one of them. But I was passionate about it.

Sharing is how you build a Brand

Buzz Marketing for Technology

As the old adage goes – some people spend more time planning the wedding then they do the marriage and this is true of a lot of what we see organizations do socially. know we used to say Content in is King back in the 90’s and perhaps its taken social media to shine a light on exactly how much content you need in order to be king! Why you need to build your Social Capital?

Social Media ROI with these 195+ Social Media Monitoring Tools

Home About Recommendations 195 Social Media Monitoring Tools Website Sales program Small Business Apps Read Up…RSS Sales Rescue Team Want More Customers? 195 Social Media Monitoring Tools Is Social Media ROI on your mind?  Social media is about relationships.  So is email. You also might want to check out the Social Media Measurement Tools on Twitter list.

Rockyou fined and social media implications

Laurel Papworth

Online social gaming company, Rockyou with 32 million gamers, and $129,000,000 of funding, got fined $250,000 for revealing the usernames and passwords of their online community members, and putting at risk their webmail (Gmail, Yahoo etc) accounts. If capitalism was all about inflicting dodgy products and exploiting workers, the new social capitalism is about exploiting the members.