Convince & Convert

JANUARY 11, 2011

People who say social media isn’t measurable aren’t looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. Here are the 6 critically undervalued social media success metrics. PostRank Analytics solves this problem.

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Metrics Postrank Social Media Klout 160

Waxing UnLyrical

APRIL 17, 2011

Why: this post published while I was traveling. PostRank Connect and analytics for bloggers , by Gini (yikes, this is getting old). Why: I’ve been using PostRank for a while, but Gini beat me to the punch in talking about it. PR’s biggest mistake when working with influencers , by Kary Delaria.

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Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. Companies like PostRank (with its analytics product), and Klout (with its online influence measure) and leading this integrated metrics parade.

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Metrics Postrank Klout Marketing 128

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

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Waxing UnLyrical

JANUARY 23, 2011

5 influence traps you must avoid , by Valeria Maltoni. Why: this was the post by which I originally “discovered&# Brian and his writing, when it was published earlier as a guest post for Building Moxie. Still chock-full of great advice and a personal experience that makes it all the more relevant to folks in this situation.

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Class Postrank Tourism WordPress 119

Waxing UnLyrical

FEBRUARY 8, 2011

The question was: what is the importance of lists (specifically in social media), and how does one get on them? Everything we do, every decision we make, is influenced, in part, by some sort of list. I was flying Virgin America , and couldn’t let the several-thousand-mile-high wifi go to waste. Read All About It!

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Kikolani

JUNE 28, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. 3 Marketing Tools I Miss (and Their Alternatives) – If you used PostRank, Formulists, or Google Reader, here are the best alternatives. You hit publish.

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