Ari Herzog

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How to Create the Optimal Press Release in Social Media

Ari Herzog

If you have ever attempted to distribute a standard press release to users of social media web sites, you are likely very familiar with the problems that it suffered. Before you take your business to one of the fastest growing industry on the Internet, you need to learn how to create the optimal press release for social media.

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Introducing @Flextronics to the Social Web

Ari Herzog

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. Its Twitter biography is explicit that I am the community manager. I have a great working relationship with JB and Flex.

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3 Email Marketing Examples Not to Copy

Ari Herzog

I receive a lot of press releases by email — and unlike past actions of deleting them, I have lately replied to my senders and asked simple questions to enlightening responses. That’s why we wanted to inform you about a new study that will be released in the next days. Are you a press release? AUSTIN, TX.,

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How Newspapers Adapt to Social Media

Ari Herzog

Compare NENPA to the California Newspaper Publishing Association and, despite their Twitter feed being a distribution channel for their Facebook page (which is nothing more than a reverse chronological hyperlinked list to their press releases), it is clear CNPA is walking the walk much more than their New England peer.